The Dumbest Thing You Can Do on Your LinkedIn Profile
Wendy Marx
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
If you’re treating your LinkedIn profile like your resume — stop.
Your resume is an instant-read document designed to get past search bots and into recruiters' hands. It’s concise, bulleted, and purely professional. It’s not written to engage but to check boxes.
Your LinkedIn profile, on the other hand, is your welcome sign. It’s your storefront, the place to show what you’ve done and how you help people. It should be engaging, useful, and story-driven — not just a blah listing of job titles and duties.
Here’s why this matters:
? A resume is about the past. It lists your work history, skills, and accomplishments in a straightforward, keyword-driven format.
? A LinkedIn profile is about your value today. It should speak directly to your ideal clients, collaborators, or employers, stating how you can solve their problems.
? A resume is read by recruiters. It’s written for HR teams and hiring managers scanning for qualifications.
? A LinkedIn profile is read by everyone. Potential clients, partners, employees, and industry peers may look at it before you even know they exist.
How to Fix It
If your LinkedIn profile reads like your resume, flip the script:
Your LinkedIn profile isn't a requirement — it’s an opportunity. Make it work for you.
What’s the biggest mistake you see people make on LinkedIn? Drop it in the comments!
Want to grow your small business? I help coaches, consultants, and other small business owners like YOU build a strong brand, position yourself effectively in the market, and craft messaging that resonates and generates leads. Schedule a complimentary Power Positioning Call to uncover your differentiators and attract your ideal clients.
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?Data Analytics Expert ?Internat'l Keynote Speaker ?CTO? ??? ?Amazon Best-selling Author??Senior Systems Specialist ??? ?? ?Gartner Peer Community Ambassador of the Year 2023
2 小时前Thank you for sharing this timeless wisdom, Wendy. It's not always obvious, so eye-opening points like these are useful and relevant.
President of BeachBunker Golf Media.
16 小时前Some great tips here Wendy Marx
If your LinkedIn profile is just a list of job titles, you’re making it harder for people to see what you actually bring to the table. One thing that works well is adding proof-case studies showing revenue impact, testimonials from past clients or colleagues, or specific data on how your work improved efficiency or growth.Wendy, profiles that showcase measurable outcomes stand out, attract the right connections, and open more doors.
GIS Consultant|Certified Project Management Professional l RS&GIS Trainer|GeographerlTop Person Ambassador
20 小时前Great share
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
21 小时前Thank you in advance my fellow The TOP Person Ambassadors: RICARDO AVILA Melanie Robinson ROBERT SIEGER Justin Solomon Virgil Andry Juan Marquez Reva George, MBA, EMBA Kat Downen Gregg Swanson, PCC, NLP Bill Brinkle Renato Almeida Sterling Kurtz Jake Hall Biaggio Triassi HAMMAD SIDDIQUI Shara Ruffin Michele Gunn Dr. Shannon ????? Whittington ?????DNP MSN RN CCM LGBTQ Certified Vin Lee Tracy Lynn Riley Mohaun Duraisamy Sumeet Malhotra Rondinelle Oliveira?? Annie Calvert, MBA, CPC Rob Polon