Dubai’s Impactful Presence at ITB Berlin

The recent showcase of Dubai's vibrant city at ITB Berlin , the world's leading travel trade fair, once again spotlighted Dubai's unwavering commitment to global engagement and excellence in the tourism sector.

With over 100,000 attendees, ITB Berlin Dubai provided an unprecedented platform to engage with a large audience from around the world. This presence not only attracted potential tourists, but also investors and business partners from all over the world, reinforcing Dubai's position as a leading global destination.

At the heart of ITB Berlin were 1,300 senior buyers who were eagerly looking for new opportunities. Dubai used this opportunity to showcase its diverse tourism offerings, foster valuable connections that will drive tourism growth in the years to come.

The event also attracted over 3,200 accredited journalists and 300 bloggers from 103 countries. Their reports and articles served as powerful marketing tools, increasing Dubai's appeal and cementing its place as a must-see destination on the world stage.?

Dubai's participation in ITB Berlin showcased the city's vibrant ecosystem, from luxury accommodation to iconic landmarks, cultural experiences and state-of-the-art infrastructure. This comprehensive presentation caters to the diverse interests and preferences of different travel segments and further enhances Dubai's reputation as a popular destination to visit, live and work in.

As we reflect on our time at ITB Berlin, we remain true to our commitment to strengthening Dubai's global presence and driving sustainable tourism growth. Together, we will shape the future of travel and unlock the endless possibilities of dynamic cities.