The Dual Mandate of Advertising

The Dual Mandate of Advertising

Every deal that is closed is first started by a marketing or advertising campaign. You can be the best closer in the world but if you don’t have anyone to close you may as well be an unskilled closer. So this makes understanding marketing essential to any True Sales Professional or a Small Business. Your ads have to be great if you want to dominate your market.?

My favorite form of advertising is boosted Facebook Posts. For this you will need a business page and Facebook ads manager account and a credit card.?

But what makes the perfect ad??

First, you have to break? through the noise of all the other ads in the marketplace. This task is not only mentally challenging but can also be financially taxing. Having spent tens of millions on ads, my experience becomes your advantage. The underlying theme of my first book, "The Irresistible Offer," revolves around creating an offer so compelling that a potential buyer cannot resist inquiring for more information. While crafting such an offer is seemingly simple, the real challenge lies in ensuring its legitimacy. If an offer, no matter how tempting, lacks authenticity, it jeopardizes credibility, erodes trust, and ultimately leads to lost sales. Trust is the linchpin, and the moment it falters, success becomes elusive.?

?Within our ads department, at DigiNinja and Merritt Marketing, as we brainstorm and compose ads, we rigorously challenge each other, role-playing as prospective customers. We subject each other’s ideas to scrutiny and hold ourselves to a very high standard of Irresistible but Authentic. We demand that every offer be substantiated with facts and logical follow-up remarks.? This ensures that only elite ideas and ads are born.? Simply put, if you can't walk the walk after talking the talk, then your ideas and ads are of no use to us. Therefore, your offers must strike a delicate balance, being both captivating and tempting while at the same time being honest and sincere. The perfect ad will lure your audience while maintaining a genuine and trustworthy appeal.