DTVE: the week in view — Is TV’s future gaming?

DTVE: the week in view — Is TV’s future gaming?

Television is capitalising on the booming gaming industry with the rise of TV adaptions originating from games IP, streamers developing gaming divisions across their platforms, as well as, the production of interactive content. With the growing popularity of gaming, is gaming the missing key in driving the TV sector forward?

There has been growing pressure on #TV operators and streaming networks to attract young audiences, given the growing decline of TV usage amongst the young. This week white label #B2B cloud #gaming solutions provider Gamestream and video technology and #B2B2C service provider outfit Netgem announced they had partnered together to integrate gaming with TV #streaming #entertainment in the service packages of telecom operators.

The service which is distributed to telcos across EMEA, provides telcos access to a catalogue of hundreds of licences intended for a family audience, with additional games added each month. The deal will also deliver new interactive experiences, such as cross-content recommendations so users can switch from video content delivered via Netgem’s netgem.tv offering to a game and vice versa.

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