DTVE: the week in view — Sustainability: attribution or consequence?

DTVE: the week in view — Sustainability: attribution or consequence?

For those of you just joining us, this is episode two of a series of articles looking at sustainability in our industry.

Episode 1 introduced Greening of Streaming and gave some scene-setting context touching on the high-level issues and the ‘neither tree hugger nor climate change denier’ positioning of the organisation.

The key takeaway should hopefully be that one of the most pragmatic, yet effective, ways for our industry to contribute to sustainability efforts is to focus on reducing energy consumption.

That’s because ‘carbon reduction’ is a vague concept: Engineers can’t engineer less carbon in an environment that simply doesn’t have actionable units of carbon data. It’s comparable to trying to reduce data storage using units of bananas.

Read more >


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