DTVE: the week in view — Formula 1: How AI is transforming live sports delivery on F1 TV
Digital TV Europe
Covering new content and distribution platforms, technology and the business of payTV and broadband.
Sports broadcasting and streaming has undergone digital transformation amidst the height of AI technology, with it leaving its mark on Formula 1's OTT streaming service F1 TV. The streaming platform which debuted in 2018, relaunched in 2021 in partnership with AWS, with new AI-powered features such as automated subtitles and a scalable cloud-based infrastructure.
Speaking to Digital TV Europe, on the new AI enhancements, James Bradshaw, head of technology at Formula 1 says, “It’s gone from strength to strength, since we relaunched F1 TV, we’ve seen over a thousand percent increase in viewership and subscribers.”
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