DTVE: the week in view — DTG: FAST, linear and AI, The TV of Tomorrow
Digital TV Europe
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The growing FAST market, the evolution of linear TV and the implementation of AI technology will be the key deciding factors for the future of TV.? Speaking at the?Digital TV Group’s Future Tech 2023?event in London on Wednesday November 15, panellists shared their insights on where the industry will be heading in the upcoming years.?
Despite repeated predictions of the “death of linear TV” among the industry, speakers at the DTG event made the case that linear TV is here to stay for at least a little longer than some may have expected. But, as Omdia ’s senior research director of media and entertainment, Maria Rua Aguete pointed out it, “What we call linear TV now will be different to what we call linear TV going forward”.
The research outfit previously reported that linear in the US, UK, Sweden, and the Netherlands, linear had fallen below the 50% audience share threshold, with nonlinear viewing now the dominant viewing method. Yet, in the face of growing cord-cutting and the ascendance of nonlinear platforms, the Omdia analyst in fact argues that linear TV will continue to be a relevant and valuable player in the market.
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