DTG Summit retrospective ??

By Marco Lorenzi, Head of Marketing

New tech, shaping the future TV experience for millions, and monetising it. There was certainly no shortage of things to discuss at this year’s Digital TV Group (DTG) Summit.

We had the pleasure of partnering at this year’s Summit, and delivered some coverage that included exclusive interviews with the speakers. Rather than go on about how much you missed if you weren’t there, here’s what we found out.

Future-proofing means authenticity??

Arcade Media’s Jordan Schwarzenberger has an eye on Gen Z and ‘sky-high’ expectations. He took the stage to talk about strategies and tactics for future-proof businesses, pulling from his extensive experience helping The Sidemen deliver consistently viral content.

Understanding how to capture young spend and appeal across multiple demographics is an absolute urgency in today’s landscape. Therefore, making sure that content resonates with the target audience is paramount to ensure business continuity and success in the long run.?

Watch the interview here ??

Freely, a new frontier for UK TV??

Front and centre at this year’s Summit was Everyone TV’s latest creation, Freely.??

The launch of the new platform is part of a landmark collaboration between UK public broadcasting services, marking a new milestone in British television.??

Why is it a milestone for TV? It’s going to be delivered IP-only, with the ability for users to stream live TV channels alongside on demand content, for free.??

Finding new revenue streams??

Not just new revenue streams, but profitable ones. Profitability sits atop the agenda for everyone in the broadcast industry today.??

Ad-supported services, user engagement, revenue-boosting via D2C strategies and FAST: the conversation moved across these key pillars, which were perfectly summarised in the panel titled ‘Driving new revenue streams: Diversification and growth’.?

If you’re going the ad-supported route, then our CCO, Dan Finch, delivered a simple message during that panel:??

“Channels looking to monetise with ad-insertion, need to adopt SSAI to guarantee good performances and continuity”??

If you’d like to learn more about the DTG Summit, read the full coverage here.??

UNBOXED

Beyond the Stream: with Singular.Live's Mike Ward?

In the latest episode of our podcast, Beyond the Stream, host Edward Norton sits down with Mike Ward, Head of Marketing at Singular.Live. The two talk about what the future of e-commerce holds, in convergence with streaming video, and the concept of ‘shoppable video’.

How will the habit of consumers change, amid endless digital channels to choose from? What can technology do to provide a seamless on-screen, show-to-cart experience?

Tune in, and listen to an insightful conversation that focuses around the viewing experiences of tomorrow, with focus on interactivity, real-time data, and shoppable video. Beyond the Stream is brought to you by Simplestream. Follow us on your favourite platform.

SNIPPETS

???SVOD with ads? Hub Entertainment Research's latest report highlights the likeliness of the majority of consumers to opt for lower-cost, ad-supported video services going ahead. With the launch of ads on Amazon Prime Video at the end of January 2024, a significant number of all TV viewers in the US shifted from watching ad-free only to watching ad-supported videos. Learn more.

???Interested in the journey of building a cutting-edge Connected TV App in 2024??Explore our in-depth blog post for insights into the common challenges and effective solutions that you should add to your playbook. Read on.