DTC Live London is OFFICIALLY SOLD OUT & It’s time to see payments as a growth driver
Hello everyone, Rebecca here, This week, I had some much needed time in the sun.
However, with DTC Live fast approaching, it’s all hands on deck now!
As for what’s on the agenda… Scroll down to find out
Our events and international travel don't just stop there.
Fancy a trip to the sunshine to plan out 2025?
DTC Live is hosting an exclusive retreat for premium and established brands in Gran Canaria from January 22nd to 24th, 2025.
This annual planning retreat will feature workshops, learning sessions, networking opportunities, and wellness activities, all focused on the essential aspects of planning for 2025.
With only 25 spots available, you'll have the chance to connect with, learn from, and be inspired by fellow founders and key decision-makers.
All expenses are covered except for your flights. If you're interested in joining us, please fill out the form and we'll be in touch if you're lucky enough to join us!
Or are you a beauty brand and free on October 29th…
Rainy City Exclusive Fashion Brand Banquet on 29th October
and you’re invited ??
This isn’t your typical industry event. It’s an evening created for premium and established fashion brands to connect, learn, and find inspiration in a relaxed setting.
What to expect: ?
??A unique dining experience ?
??Hand selected cocktails ?
??Inspiring conversations with industry peers
Spaces are limited, so register your interest now before they’re gone!
Now let’s get into what’s hot in DTC this week!?
??The Only Guide You Need to Keep Your Marketing Emails Compliant ??
??The Ultimate DTC Live London Agenda
??Is Outsourcing the Secret to Flawless Customer Service for Your Beauty Brand? ??
??It’s time to see payments as a growth driver.
The Only Guide You Need to Keep Your Marketing Emails Compliant
Let’s be real—email marketing compliance probably isn’t your favourite topic.
But staying on the right side of the law can help you avoid fines and keep your customers' trust intact. Plus, it's easier than you might think.
Let’s break it down into a few simple steps to keep your emails compliant across the EU, UK, and USA!
Step 1: Get Your Header Info Right
You need to make sure your “From” and “To” info is clear and accurate. No one likes a mystery sender! So, always include your name or company name and a way for customers to reach out if they need to. Be upfront—people appreciate it when they know who’s talking to them.
Step 2: Keep Subject Lines Honest
You know those subject lines that make big promises? Don’t be that brand! Make your subject lines match what’s in the email. If you’re offering a discount, say so; if you’re sharing tips, keep it clear. Honest emails build trust and keep customers coming back.
Step 3: Add an Easy Opt-Out Link
Always, always give people a way to unsubscribe. And make it easy to find! Think of it this way: if a customer wants to leave, let them go gracefully. It keeps your brand image positive, and it’s a simple way to show respect. Plus, staying compliant here keeps you from getting fined!
Quick Tip: Try phrasing the opt-out option in a friendly way, like “Want to take a break from emails? Click here!” It feels way more human than just a cold “unsubscribe” button.
Step 4: Make It Clear It’s an Ad
Let’s face it—your customers know you’re reaching out for business reasons. You don’t need flashing neon lights, but just make it clear the email is marketing-related. A subject line like, “Check out our latest offers!” gets the job done without any fuss.
Step 5: Pop in Your Physical Address
Adding a real address may seem old-school, but it’s required. Plus, it gives your brand that extra touch of transparency. Customers feel more connected knowing there’s a real place behind the emails.
Extra Tips for Specific Places
Making It Easier on Yourself
Our Recommendation: Dataships
Dataships help brands navigate the complexities of privacy and marketing laws, ensuring that your consent collection is fully compliant based on the location of your customers. The tool dynamically adjusts the consent requirements at checkout, optimising opt-in rates for each customer’s region. This approach ensures you capture more marketing opt-ins, while staying compliant with regulations worldwide.
Maximise List Growth with Engaged Buyers Your customers who have recently made a purchase are your most active and valuable cohort. Dataships help you capture their consent at the ideal moments, turning them into loyal subscribers and ensuring you can re-engage them through relevant marketing.
Fine-Tune Your Content Strategy Monitor which emails resonate most with this key audience—track open rates, clicks, and unsubscribes. If a certain type of content isn’t hitting the mark, adjust your strategy to deliver more of what your customers love, keeping them engaged and driving repeat purchases.
Stay Ahead of Changing Privacy Laws With regulations evolving, it’s critical to stay informed. Dataships automatically update consent mechanisms as laws change, keeping you compliant without the hassle.
Ready to Grow Your Marketing List and Drive More Customer Value? Watch a demo here
The Ultimate DTC Live London Agenda
It’s 1 week to go and DTC Live London is OFFICIALLY SOLD OUT!
??Date: Thursday, October 17, 2024
?Time: 10:20 AM - 6:00 PM
??Location: The WestWorks, White City Place
We’ve dropped hints, gave you sneak peeks on all things DTC Live London. But this is our biggest reveal yet. Here are some of the speakers you can expect on stage...
Customer First and how to create cohesive omnichannel and onsite experiences with Raishma, Whites Beaconsfield , and ProBlo ?
Crafting unforgettable onsite CX and levelling up CPG Brands with exceptional customer service from Onepilot , Dash , and Lucky Saint ?
Mastering the art of TikTok and live shopping with insights from Live Me Up, Social Tale , Glow for It, and Shipbob ?
Building the ultimate BFCM tech stack with essential tools for success from Fam , Revend, and Dataships ?
Innovative acquisition exploring fun strategies to grow your customer base with Josh Wood Colour, Brass Monkey, and ChaChing ?
The Amazon Advantage and tapping into marketplace opportunities for DTC growth with GETIDA, Sweet Analytics, Mylee (HSNF ), and Finch ?
Fostering inclusive spaces through a candid conversation on DEI with Fushi Wellbeing ?
Finally,
We’re thrilled to announce that Quantcast is our headline sponsor for this year’s DTC Live! Quantcast is all about helping DTC brands grow and thrive, and we’re excited to have them share their expertise with our community.
Their mission is to help businesses scale to the next level using the power of programmatic advertising. With their high-performance platform, Quantcast makes it simple to launch campaigns across multiple channels—whether it’s display, video, mobile, or CTV—enabling brands to reach the right audiences and drive real results.
At the event, Quantcast will be hosting a fireside chat with TaskRabbit to share their success story and how they used Quantcast ’s platform to elevate their brand.
Attendees will also get an exclusive live demo, showing just how easy it is to take their advertising strategy to the next level.
And don’t miss out on the fun goodies they’ll be giving away!
We Want to Hear from You!
Every week, we will be including a survey - all answers are anonymous so we can better understand the challenges brands are facing and best adapt the content, TIPS and TRICKS we provide in the newsletter, as well as all other educational resources.
??Todays Survey: Boosting Conversion Rates
Is Outsourcing the Secret to Flawless Customer Service for Your Beauty Brand?
In the beauty industry, customers expect the same premium experience from their service as they do from their favourite skincare products. As your brand grows, meeting these high expectations can become more challenging—handling ingredient inquiries, managing shipping updates, and providing expert advice. Delivering exceptional service is essential to maintaining loyalty and trust.
Outsourcing customer support enables beauty brands to uphold high-quality care while focusing on what they do best: crafting products customers love. Here’s how Onepilot makes a difference:
Rapid Growth
As your brand flourishes, the number of customer inquiries rises—from ingredient specifics to skincare routines. Scaling to meet this demand is critical. Onepilot , with a network of 2,000+ agents, provides services not only in customer care but also in sales & retention, and KYC/B, offering the flexibility to expand without sacrificing quality. Trusted by over 350 top brands, including LVMH, Victoria’s Secret, Isabel Marant, Decathlon, and Qonto, this solution ensures dedicated support across all aspects of your customer interactions.
Expertise in Beauty
Great customer service in beauty requires more than just responses—it demands expertise. Whether it's about skin types or product usage, the right knowledge makes all the difference. Onepilot ’s agents, selected through a rigorous 7% acceptance rate, bring beauty-specific insights to represent your brand seamlessly. Supported by Onepilot ’s tech-powered approach, client mutualisation, and operational flexibility, the agents have earned a remarkable 4.7/5 NPS.
Cost Efficiency
Maintaining an in-house team often results in higher costs due to recruitment, training, and operational expenses. Legacy BPO models may reduce costs but can lack flexibility and innovation. Onepilot , leveraging a client mutualisation model with agent services across homeshore, onshore, nearshore, and offshore, is 30% more cost-effective than traditional approaches, combining efficiency with a flexible approach..
Handling Seasonal Surges
Beauty brands experience peak periods, especially during events like Black Friday and holiday sales. With 24/7 omnichannel support—across chat, email, phone, and social media—Onepilot helps manage these surges smoothly. With the ability to double workforce capacity within 48 hours, your brand is always ready for increased demand.
Global Reach
As your beauty brand expands globally, offering multilingual support is essential to building customer relationships across regions. Onepilot ’s services, available in over 35 languages, allow your brand to maintain a strong presence worldwide.
For beauty brands aiming to scale without compromising quality, Onepilot offers the perfect blend of adaptability and expertise. Explore blogs and resources here to discover how Onepilot enhances a brand’s customer experience with seamless, omni-channel support.
It’s time to see payments as a growth driver.
Ready to make this BFCM your best yet?
We have the event for you. Learn from industry leaders at Fam on how to optimise payments and boost retention for beauty, apparel, and health brands.
This session is all about practical steps you can take to eliminate payment processing costs and reinvest that money where it counts: acquiring, converting, and retaining your customers.
It’s time to see payments as a growth driver.
With BFCM just around the corner, we’ll also discuss how to keep the momentum going into the holiday season.
Who’s taking the virtual stage?
Urvesh Vasani - Co-Founder at Fam
Fam allows high-growth DTC brands to process payments with 0% fees (forever), and drive customer retention with Store Credit rewards. Fam can be enabled for Shopify stores as a new payment option in 1-click, and brands only pay a fee if & when a customer returns to redeem their Store Credits.
Rebecca Worsley - Director of DTC Live and Founder of Rainy City
Rebecca is the first female-founded Shopify Plus partner in Europe. With her team, she has collaborated with over 600 brands to create customised Shopify Plus sites, helping clients achieve an average of 200% revenue growth in their first year.