The DTC Live community platform... the countdown is on!

We’re launching the?DTC Community Platform?on?February 25th – a dedicated space for founders, marketers, and e-commerce teams to connect, learn, and grow together.

Here’s what’s waiting for you inside:

Join exclusive industry pods

Connect with like-minded brands in tailored groups for beauty, fashion, food & beverage, and more. Whether you’re a startup finding your footing or an established name, these pods are built for sharing insights, tackling challenges, and growing together.

Access powerful resources & expert connections?

Need a game-changing strategy? Looking for the right partner to help you scale? Our platform gives you access to curated guides, must-have tools, and?tailored introductions?to industry leaders, founders, and specialists who can make an impact on your brand.

Level up with our training academy

Stay ahead with?masterclasses, workshops, and training sessions?led by e-commerce pros and tech innovators. From optimising your marketing to streamlining operations, you’ll get hands-on insights you can apply instantly.

Unmissable events – online & IRL

We’re bringing the best DTC minds together through a packed calendar of in-person meet-ups, online sessions, and?brand-led events?you can showcase to the community. This is where ideas spark, partnerships form, and brands take their next big step.

This is your chance to be part of something built for DTC brands, by DTC brands.

Join us from?February 25th?and start making meaningful connections.

Sign up here.

Big news! Lorna Luxe is joining us at DTC Live London!

…and we’ve only got 40 tickets left!

With?1.3M+ followers, Lorna has built one of the most engaged fashion communities online. What started as a love for fashion turned into a?sell-out brand?with In The Style.

She knows exactly how to turn influence into income – and she’s sharing how she did it, what worked (and what didn’t), and how you can do the same.

If you’re looking to crack?influencer marketing?and build a brand that actually sells, you don’t want to miss this.

Women make up?over 50% of online shoppers, but?less than 25% of leadership positions in e-commerce.

The industry is shaped by women – yet too often, they’re underrepresented at the decision-making table.

At?DTC Live London, 75% of our speakers are women and today we are putting a spotlight on some of them!

These founders, marketers, and e-commerce leaders are?scaling brands, disrupting industries, and redefining digital retail – and they’re sharing their insights with you.

Who else is joining Lorna?

We’ll be diving into?how to squeeze more out of your paid media spend, boost retention, optimise your on-site experience, and make sure your product-market fit is spot on – aka all the stuff that makes a real difference to your bottom line.

Who else is going to be there (just to name a few)??

Ntola Obazee – E-commerce Director, C&C Group PLC

Ntola has spent?20+ years?shaping?some of the world’s most recognisable drinks brands across the UK, Germany, China, and the USA.

At?C&C Group PLC, she’s leading?e-commerce strategy for brands like Tennent’s, Matthew Clark, and Bibendum, helping them scale in an industry that’s still figuring out DTC.

Expect insights on?navigating digital transformation, selling online in a competitive space, and what it takes to build a strong e-commerce foundation.

Chanella Buck – Founder, ON Beaute & Head of E-business, La Prairie

Shoppers today want?more than marketing hype—they want transparency. That’s exactly what?ON Beaute?delivers.

Chanella built a?data-driven beauty review platform?that helps customers make better buying decisions while helping brands boost conversion rates.

Recognised as one of the?Top 100 Asian Tech Stars UK (2024)?and featured in?Beauty Matter and Cosmetic Business, Chanella also?heads up e-business at La Prairie, bringing?luxury beauty into the digital age.

Lauren O'Donnell – Founder & CEO, Oatsu

Breakfast is broken.

Lauren built?Oatsu?to fix it.

Her?ready-to-eat overnight oatsmake healthy eating simple, and she’s already delivered?35,000+ breakfasts to 3,000+ customers across the UK.

With?retail listings at Holland & Barrett and Ocado – and an endorsement from?BBC Dragon Steven Bartlett – Lauren knows what it takes to?take a niche food product and turn it into a brand customers love.

All the details

???Thursday, 13th March 2025

??10:30 AM - 4:00 PM?(followed by networking drinks)

???The Fable, 52 Holborn Viaduct, London EC1A 2BN

You can't miss this... grab one of those last remaining tickets here.

How to connect with your audience using everyday storytelling in meta ads

Most?eCommerce brands?miss this key ingredient in their ads and wonder why they feel flat and uninspired.

The reality is, you?can’t rely on polished copy and generic benefits. To truly?resonate, you need to tap into the?real-life emotions?and?transformations?your audience cares about.

Here’s exactly how to do it:

Step 1: Mine real customer language

Your best copywriters are?your customers. Dive into reviews and look for?recurring words, phrases, and emotional outcomes. You’ll uncover everyday frustrations and unexpected benefits.

Look for: ?? Problems they solved with your product ?? Emotional transformations (before vs. after using it) ?? Unique turns of phrase

Step 2: Turn insights into one-liners

??Boring copy:?This blanket is soft and warm.

??Good copy:?It’s the kind of blanket that makes rainy afternoons better—wrapped up on the sofa, book in hand, perfectly warm.

??Boring copy:?This face cream hydrates and softens skin.

??Good copy:?“Every morning, it’s like giving your skin a reset—soft, smooth, and ready to face the day.”

??Boring copy:?This bag fits all your essentials.

??Good copy:?“When you’re juggling work, errands, and life in between, this bag just makes it easier—everything you need, right where it should be.”

Step 3: Build everyday storytelling ads

Now that you’ve got your?one-liners, it’s time to turn them into?relatable, high-converting ads.

Ad Formula:

Start with a relatable pain point?– Hook them with a frustration they’ve felt. "Ever spend 10 minutes picking crumbs out of your car seats?"

Introduce the transformation?– Show life?after?using the product. "Now I just grab the handheld and done."

Highlight the emotional payoff?– Focus on the feeling: relief, joy, pride. "Clean space, clear mind. It’s that simple."

Final tip: Keep it real

No?marketing fluff. No?over-the-top sales language. Just?honest, everyday copythat speaks your customers' language.

Want to create high-converting Meta ads that actually resonate??Let’s chat – Book a strategy call today with James and book a free audit.

How DASH Water boosted growth and efficiency with Onepilot

In the competitive beverage industry, DASH Water has distinguished itself by offering fruit-infused waters made from rescued?‘wonky’?fruits, promoting both health and sustainability.

Their commitment to reducing food waste while providing a refreshing, natural product has gained them a strong consumer following.

Scaling and enhancing growth

Despite success with their innovative product line, they saw untapped potential for further growth.

While their subscription model and customer engagement were progressing, they identified areas for improvement in?scalability, flexibility, and customer service.

Traditional outsourcing had created communication challenges, prompting the search for?more efficient solutions?to support continued growth.

Results & strategy

To overcome these obstacles, DASH Water partnered with Onepilot, aiming to revitalise their customer service operations.

This collaboration yielded remarkable results within a three-month period:

Subscriber growth: An impressive?14.89% increase?in active subscribers.

Average order value (AOV): A?13.43% boost?in orders per subscriber.

Cost efficiency: A significant?50% reduction?in overall customer service expenditures.

These achievements were facilitated by?Onepilot’s comprehensive approach, which included:

Omni-channel support?– Providing?24/7 assistance?across emails, chats, and social media platforms, ensuring timely responses to customer inquiries.

Efficient knowledge management?– Developing a?dynamic knowledge base and the right AI tools?that allow agents to access and update information seamlessly, reducing repetitive queries and enhancing service quality.

Performance transparency?– Utilising an?intuitive platform?that offered real-time insights into metrics such as average response times and cost allocations, enabling informed decision-making.

Holly Crossley, Head of Ecommerce at DASH Water,?emphasised the value of this partnership, stating:

"Onepilot is a part of our team and is able to understand our processes and teach the heroes on a day-to-day basis. They are experts in the things that they do because that’s what they focus on all day, every day."

Achieving scalable growth

This case exemplifies how?strategic outsourcing, when partnered with the right provider, can lead to?significant improvements?in customer engagement and operational efficiency.

By leveraging?Onepilot’s expertise, DASH Water not only expanded their subscriber base and increased order values but also streamlined their customer service processes,?positioning themselves for sustained growth?in the market.

Looking to achieve similar results for your business??

Book a?demo?with Onepilot today?and discover how seamless, data-driven customer support can drive your growth!

Get to know the core elements of conversion rate optimisation (CRO)

Welcome to our new series on the?core principles of Conversion Rate Optimisation (CRO)!

Over the next few weeks, we’ll be diving into the essential pillars that drive successful CRO strategies:?people & capabilities, processes & structure, tools & insights, and strategy & culture.

CRO is far more than tweaking webpages or running A/B tests – it’s a holistic approach that requires the right expertise, structured processes, powerful tools, and a strategy deeply embedded in your organisation’s culture.

In this series, we’ll break down each of these core elements, starting with?people & capabilities – the foundation of any successful CRO initiative. Let’s explore the key roles and expertise needed to build a high-performing CRO and experimentation team.

People & capabilities

A winning CRO programme thrives on a?diverse, skilled team, with each member playing a?crucial role?in driving experimentation and optimisation. Here’s a look at the key players:

Experimentation team At the heart of CRO is a dedicated team of experimentation practitioners. They oversee the growth, execution, and governance of your testing programme, ensuring experiments have clear direction and consistency.

Product managers / product owners CRO must align with broader business goals. Product Managers and Owners ensure that CRO initiatives integrate seamlessly with both online and offline touchpoints, creating a cohesive strategy.

Data analysts Running experiments is only half the job—Data Analysts play a crucial role in interpreting results, validating data sources, and extracting actionable insights. They work closely with the experimentation team to turn data into valuable decisions.

Developers / engineers To efficiently build and deploy experiments, technical expertise is key. Developers and Engineers ensure that experiments are correctly implemented, and winning variations are rolled out swiftly for maximum impact.

UX/UI designers Great experiments start with great design. UX/UI Designers—often working alongside copywriters—ensure that tests are built on solid user research, delivering the best possible user experience.

Training & upskilling A high-performing team starts with effective training. It’s essential that everyone involved in CRO, from analysts to designers, understands experimentation principles and best practices, ensuring consistency and long-term success.

By bringing together the right mix of talent and expertise, you’ll lay a strong foundation for a high-impact CRO programme.

In next week’s edition, we’ll explore Processes & Structure—the frameworks that keep your experimentation efforts aligned with business objectives and running smoothly.

Want to take your CRO strategy to the next level??

Get in touch today and let’s build a data-driven, high-converting optimisation plan for your business!?

Book a strategy call now?here!

Stay tuned, and let’s?optimise together!

That's it for this week!?

Thank you for reading :)?

To help continue to build the DTC Live community, please?share this link.

We'll be back with more growth strategies and insights for eCom and tech brands next week.