Succeeding in Today's Print Business: "And" Is the Magic Word

With Jim Continenza , CEO and Executive Chairman of 伊士曼柯达

drupa 2024 showcased a host of digital print technologies, most notably inkjet, which will drive the industry's transition to digital.

The highlight on Kodak's booth was the KODAK PROSPER ULTRA 520 Press. Visitors were thrilled to see the stunning quality the press can deliver at its maximum speed.

Obviously, the shift to inkjet production printing is gaining pace. However, this cannot hide the fact that the offset still prevails, accounting for more than 90% of pages printed. Billions of dollars have been invested in offset printing equipment that will be working for decades to come and offset technology is still improving to enable more automated and efficient workflows.

Billions of dollars have been invested in offset printing equipment that will be working for decades to come.

Since offset isn't going anywhere and digital has arrived, for smart printers, it is not a question of either/or. Rather, they understand that they need both traditional and digital production capabilities to meet the evolving needs of the market and achieve continued success. They understand that we are living in the "and" era of print.

This was reflected by our customer roundtable debate, which took place on the first day of drupa at the Kodak booth. My discussion with four representatives of leading printers from Europe and the US provided revealing insights and concrete examples from the "and" era of print.

In today's print world, the key to success is understanding both traditional and digital technologies and the roles each can play in maximizing profitability and capitalizing on new business opportunities. Kodak is especially qualified to help guide printers through this "and" era because we understand the entire print business.

In today's print world, the key to success is understanding both traditional and digital technologies.

Offering a complete range of solutions for the "and" era

We offer a complete range of solutions, including the fastest CTP technology with unmatched automation capabilities, the most advanced process free plates, PROSPER continuous inkjet presses that are built to last and break the quality/speed barrier and powerful PRINERGY workflow solutions that can seamlessly consolidate production across traditional and digital print. With more than a century of experience and expertise in printing and imaging, we know and understand the entire print shop. Therefore, Kodak can make sure you have the right solution—whether it's offset or digital—at the right time to help you stay productive and profitable during this exciting transitional period.

With more than a century of experience and expertise in printing and imaging, we [at Kodak Print ] know and understand the entire print shop.

drupa 2024 has shown that both technology worlds can not only coexist but also complement each other seamlessly.

Check out the full video of our drupa customer roundtable: