Drowning in Client Work?

As we enter the thick of tax season, it's likely you are working more than 40+ hours a week and further, hammering down on the demands of your clients and service delivery.

Tax returns, clean ups, and more flying at you every which way.

If you’re anything like many of the accountants I’ve talked to, this is taking priority over tasks like marketing, sales, and bringing more business in the door. 

Accounting and tax issues are at the top of most business owners’ minds right now, and there is a GOLDEN opportunity to bring these clients in the door.

You won’t find a better time of year to find and start working with your ideal clients.

In order to continue to grow and scale this bad boy you call your accounting business, I recommend to the accountants I work with that no more than 50% of your time should be spent IN the business on client delivery, with the remainder spent ON the business.

IN the business tasks would mostly consist of client delivery (probably what you’re spending a ton of time on during busy season).

ON the business tasks would include strategic planning, marketing, sales, systems, and team.

I can hear you now…”CRAZY!” “IMPOSSIBLE!” “What the heck is Charlie talking about? It’s busy season”

I’m here to tell you...it’s 100% possible and accountants and advisors are out there doing it.

How do you make this shift?

Introducing the Scaling Formula…

The Scaling Formula allows you to detect how much time you are spending both IN and ON the business and reflect on what adjustments you can make to ensure you’re focusing on what matters to bring you closer to the ultimate vision you have for your business and your life.

I laid out the step-by-step process here:

1. Consider Your Vision 

Where do you ultimately see this business in the next 5 years and in the next year? What tasks and responsibilities do you want to be doing? How much do you want to be working and how much revenue and profit do you want the business to have. What will that feel like?

Do a brain dump on this and write up what emotions come to mind. This will help to really connect and align with the vision.

1. Where is your Time Going?

Do a time audit of what tasks in the business are taking the most of your time. Track your time for 3 days and see what you are doing every 30 minutes of your work day. Log this! This will help to see what is bogging you down.

1. Classify Tasks

Consider what of these tasks you can delegate, streamline, or eliminate. There will always be tasks that you can slowly start to get off your plate so you can focus on what really matters in making this a successful business.

1. Load Up Your Tool Belt  

What resources, tools, or strategic partners can you use? Ask your network. Do some homework. Can you outsource? Make a list 

1. Take Massive Action

Put an implementation plan into place so that you actually take action and start to move in the right direction and start to step out of client fulfillment so you can continue to grow.

You can consider delegating menial ON-the-business tasks as well, but I recommend having at least 50% of your time dedicated to these types of tasks.

1. Repeat!

Do this quarterly. Have a quarterly planning meeting to revisit your goals and incorporate this into your quarterly planning.

Now that you have the Scaling Formula structure, it’s time to take massive action and implement this for your business, like yesterday.

Many accountants, advisors, and tax pros are looking to ultimately grow their business, but if they aren’t doing the proper ON the business tasks each and every week (Especially during busy season) they aren’t likely to hit their goals.

Remember, the CEO of Deloitte is not prepping, reviewing or signing tax returns.

Don’t be a freelancer, be a CEO.

Want a copy of the Scaling Formula spreadsheet to implement this for your business? Comment “CEO” or PM me directly and I’ll deliver it to you!