DropDrop Logo Redesign
Earlier this year I met up with Adam and James Mikrut at Keen Studio who’s helping me re-brand DropDrop. We started with a logo redesign phase that would help inform everything else. Our discussion, along with the innumerable days I have already spent trying to give identity to a brand, revealed an irrefutable truth: logo design is extremely difficult.
Connecting name, brand, product and sprinkles of symbolism all in one pintsized object is not a modest task. Pondering typography, color, and all the other indirect mechanisms to a brand is a massive undertaking.
Keen Studios says, "We started with the direction of a geometric logoform, incorporating two d's with a drip or two drips. We began sketching initial forms and shapes that worked with the direction. We then began digitally recreating some of the concepts. One form stood out above the rest, we singled that out and continued to fine tune it to the best it could become. From that point we started pairing the mark with typefaces we customized to relate to the mark. GT Walsheim has the characteristics that we were looking for to complement it.
From there we started to explore the use of color and how it effected the logo. We chose the PMS 2985 a sky blue because of its bright, modern appearance and we felt that PMS 072 cobalt was a natural complement to the sky blue."
The one thing that makes logo design so tough is that there is no rulebook. You can’t just sit down and follow a procedure. The process is exploratory, only entertaining recommendations. So, how do we know if this new logo is good or not? Humbly put, we don’t. Like music, It’s all subjective preference and virtually everything is up for discussion. Hopefully, which was the ultimate goal, this new DropDrop logo stands the test of time. What do you think?
T-SHIRTS
MAGNENTS
DECAL
STICKERS
BUTTONS AND COASTERS
Quality Inspector @PFF | Illustrator & Writer | Ben's Bakes' dad | Founder of The Independent Wave
5 年Really nicely designed. It's the best of design: simple and incredibly effective
Risk Management
5 年Thats looks awesome
Senior Marketer for B2B SaaS, tech & CRM ?? | Demand Gen | HubSpot, SalesForce, Braze | Founder @ Upvise ??
5 年Love it. Looks great!
Freelance Graphic Designer and Consultant | Branding, Consulting, Supervisory
5 年Love it the colors type everything especially the animated design
Creative | Graphic Design | Corporate Branding | Photoshop | Illustrator | InDesign | UI/UX Design | Project Management
5 年Very solid logo design. I love when logos utilize closure. Your eye definitely sees that shape as a water drop. Clever using the letter d rotated and with a heavier stroke as the drop. Nicely done.