??Drop the sweet talk: Choose words that matter??
Eve Vlemincx
Strategic (Law Firm) Advisor | Lawyer | Stanford GSB Facilitator | Harvard Business Review Advisor | Women in Law 2024 | Leadership - Innovation | ????#2 Voice Leadership & Management | 50 < 50 NYJ'23 | Speaker
Hi BrainBitters,
The words we use truly matter. Language shapes the way we think.
In this ??Rethink: Eve's BrainBits ?? we explore the subtle but significant difference between sweetness and kindness. A distinction that often gets overlooked in both our personal and professional lives.
Years ago, I was speaking with someone I deeply respect, and I commented, “That’s sweet.” Her response was unexpected: “Thank you, but I’m not sure being called sweet is really a compliment.”
That moment gave me pause: why do we default to sweet to describe certain actions, and what might we be missing when we do?
Why this matters
In professional settings, this difference can be profound:
"Kindness is more important than wisdom, and the recognition of this is the beginning of wisdom." – Theodore Isaac Rubin
The bias in our words
Research highlights a troubling pattern: words like sweet are disproportionately used to describe women, often reinforcing stereotypes of passivity and agreeableness. In contrast, men are more often described with action-oriented terms like strong or decisive.
This isn’t just about language; it’s about perception. The words we choose shape how we see others and how their contributions are valued.
Your call to action
Next time you’re about to call someone “sweet,” stop and think:
Let’s move beyond shallow descriptors and start choosing words that recognize the depth and intention behind actions. With just a shift in language, we can help build cultures that truly appreciate and uplift others.
Stay curious. Stay inspired. Keep exploring.
Cheers,
P.S. Ring the ?? so you don’t miss any of Rethink: Eve's BrainBits.
About Me
Thank you for being a part of Rethink: Eve’s BrainBits. Your support and curiosity are what keep this journey alive. Some of you have asked why I’m writing this.
My mission is to help your law firm and organization unlock their full potential and thrive in current landscape.
This journey has taken me through some of the world’s top business schools—Oxford-Sa?d, Harvard Business School, Kellogg, and Stanford GSB.
As a strategic advisor, I specialize in leadership, innovation, and organizational transformation. I apply evidence-based methods to help firms become a better place to work.
In addition to my advisory work, I serve as a Course Facilitator at Stanford GSB and as an advisory council for Harvard Business Review.
My goal is to support you and your firm’s success. Together, we rethink and reshape work and business.
Rethink, Reflect, Revise. "We transform, you grow."
Training and Sales Director at Vital Body Therapeutics
4 天前I appreciate the distinction here. Great article!
People Professional, Team & Leadership Development, Strategy, Organisational Development, Culture and Engagement
4 天前I think this really is insightful and caused me to reflect that I don't actually use the word sweet in general, but particularly in a professional setting for the reasons shared here. I think kindness is so important and to 'lighten' that description and use a different term takes away the impact intended.
Projectco?rdinator. Expert Gender & Diversity. Auteur.
4 天前Alweer mooi en wijs geschreven, Eve. Inspirerend! Dankjewel.
IT Security Leader | Enterprise GRC | Digital Transformation | CISA | CEH | ISO 27001:2022 LA | ISO 31000:2018 Risk Manager | ISO 22301:2019 LA | ISO 20000:2018 LA | ISO 27701:2019 LA | COBIT 5 | Certified AI
4 天前Gr8 article and a very interesting take on the subject