Drop the Buzzwords. Keep the Experiences.

?? Speaking of: Why you should drop the Web3 buzzwords and focus on the experiences?

Is anyone excited about Web3, the metaverse, and NFTs? Bill Gates isn’t particularly impressed. And even the brands experimenting with Web3 mostly avoid those three terms. Instead, they describe the experiences they offer (immersive shopping, digital collectibles, etc.). ?

That potential for valuable new experiences keeps Robert Rose interested and invested. He says the potential should excite content leaders, too. ?

So, who’s right – Robert or Bill???

Watch Robert’s video take or read the related column, then weigh in in the comments.??

?? Reading list: Use mind mapping to get the most out of your best content – here’s how??

A great piece of long-form content is a terrible thing to waste. This article by Carlijn Postma explains how shifting your mindset away from “one-and-done" lets you spin more value out of your best work. ?

?? Chatting about: Content marketing trends and intentions for 2023?

What’s your intention (or resolution, if you call it that) for this year? How confident do you feel about your 2023 plan? The Ask the #CMWorld Community livestream took on these questions and others in a lively discussion earlier this week. You can still watch the chat led by host Amanda Subler and featuring voices from the CMI team, including Stephanie Stahl (general manager), Kim Moutsos (editorial), and Amie Cangelosi (marketing). Ask a question in the comments – one of the guests will answer.??

?? Overheard: Kid editors teach scientists about the need for clear writing??

At the online science journal, Frontiers for Young Minds, children aged 8 to 15 review and edit papers from leading scientists (including Nobel Prize winners). And, as science writer Mark Johnson describes in The Washington Post, they’re not shy about asking for revisions in pursuit of clarity. That’s an excellent lesson for content pros of all ages. After all, as the saying goes, if you can’t explain it simply, you don’t understand it. ???

?? Looking forward to: A new home for the Friday 5?

Don’t build your house on rented land. You’ve heard Robert Rose and CMI founder Joe Pulizzi share that advice before. So, while we’ve enjoyed this LinkedIn vacation rental, it’s time for us to pack up all the original and curated tips and advice we share in the Friday 5 and move it back home. You’re invited to join us there.

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