Drop #02: Catch me if you Cannes

It's time to rewind and relive the groundbreaking creativity that went down at Cannes Lions 2023. Whether you want a soft recap of some sessions you've missed (we won't blame the sun and rosè) or you had to give this year a skip, I've got you.

Before I share a playlist I put together with a variety of interviews and sessions covering a wide range from marketing and media effectiveness to innovation, lets recap some themes that stood out.

First off, this year's Cannes Lions was all about pushing boundaries and redefining the creative landscape. As you know Cannes Lions brings together the world's leading minds from advertising, marketing, and technology and when they collide oh you can bet it sets the stage for some mind-blowing ideas.

We saw companies and individuals bring their A-game to the table, leaving us with a strong sense of "Wow, we're living in the future!"

One big trend that emerged was the fusion of traditional advertising with cutting-edge tech. Augmented reality (AR) and virtual reality (VR) took center stage, transporting us to immersive worlds and shaking up the way we experience ads. Picture this: walking down La Croisette, you stumble upon a mind-bending AR campaign that turns ordinary billboards into living, breathing works of art. ??

But it wasn't just tech stealing the spotlight. Purpose-driven campaigns also made a massive impact. Brands championed social causes and used their influence to raise awareness about important issues. From environmental sustainability to mental health advocacy, Cannes Lions 2023 proved that businesses can make a real difference in the world. It's safe to say that being "woke" is no longer just a trend—it's a core pillar of successful marketing.

Speaking of success, diversity and inclusion were at the forefront of conversations this year. Agencies and brands showcased campaigns that celebrated the rich tapestry of humanity, embracing people from all walks of life. We saw powerful storytelling that challenged stereotypes, broke barriers, and brought marginalized voices into the spotlight. It was a refreshing reminder that representation matters and that inclusivity is essential for creating meaningful connections with consumers.

When it came to the big winners, Cannes Lions recognized outstanding creative genius across various categories.

As the sun set on another unforgettable Cannes Lions festival, we were left buzzing with excitement and anticipation for what's to come. The event served as a powerful reminder of the impact advertising and creativity can have on shaping our world. It pushed us to dream bigger, think bolder, and challenge the status quo. Cannes Lions 2023 reminded us that creativity knows no bounds.

Here is a playlist featuring some of my favourite sessions from Cannes Lions 2023:

?? Full List Below:

?? My Top 3:

1. Media as Matchmaker: Your content, my platform?

2. WARC x Cannes Lions: Culture of creative effectiveness

3. Sofia Hernandez (Global Head of Business Marketing, TikTok) & Michelle Crossan-Matos (Chief Marketing Officer, ULTA Beauty) discuss the power of ULTA Beauty Fans on TikTok.

So, whether you're an industry insider or an aspiring creative, Cannes Lions 2023 has undoubtedly set the bar high. It's time to harness that inspiration, let our imagination run wild, and create a future that's both brilliant and meaningful. Together, we can make waves and leave an indelible mark on the world—one ad, one campaign, and one idea at a time.

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