How drones do marketing. Part #1

Hello and welcome to our December newsletter!

Winter has arrived, and with it, the season of shimmering lights and joyous celebrations. At Cyberdrone, we continue crafting breathtaking drone shows that now shine even brighter in the festive atmosphere.

This month, we’re diving into an exciting topic: drone shows as a marketing tool. We’ll explore why they’re a resounding “YES” for branding and how they can be used across various industries. With real examples and our creative concepts, you’ll see how drone shows can elevate your campaigns to extraordinary heights.

Ready?

Why a drone show is a YES for marketing

Heads up! Here's a riddle for you. What's so captivating, brilliant, tailor-made, and adaptable that it fits seamlessly into any industry or occasion? You got it, drone light shows. If you haven't gotten up close with the idea of these shows, their incredible potential, and exactly how they can elevate your branding game, then it's high time you dive into this article. Get ready for an intriguing and visually stunning journey. Let's soar.

What is a drone light show?

A drone light show is a mesmerizing spectacle crafted with drones, each assigned its unique flight mission. From the ground, they move in such harmony that the formations of light they create seem effortlessly fluid and stunningly beautiful. These aerial displays can feature both static and dynamic images, where the transitions between light patterns evolve into a distinct form of animation art. These shows are the merger of science, technology, creativity, art, and a myriad of other disciplines, blended in just the right proportions to bring to life something perfectly suited for any occasion, be it a marketing campaign or the Olympics.

Where did it all begin?

It all truly began with the Olympics. The first experiments with LED-equipped drones and their use in creating spectacular displays started around the early 2010s.

The very first drone show took place in 2012, orchestrated by Ars Electronica Futurelab in Linz, Austria. This groundbreaking event featured a synchronized flight of 50 quadcopters, creating stunning aerial patterns and marking the beginning of a new era in entertainment and technology.

Though a defining moment that brought drone shows into the limelight was the performance at the opening ceremony of the Winter Olympics in Pyeongchang in 2018, where over 1200 drones took to the sky, crafting various shapes and images. This event showcased the full potential of drone shows as a new medium for visual art and communication.

Since then, the art of drone displays has only grown in popularity, fueling advancements in technology, battery power, flight control systems, and LED technology. Shows have become more elaborate with additional special effects, innovative approaches to animation, and so on, marking an exciting evolution in how we experience visual storytelling and spectacle.

And what does it evolve into next?

Initially, drone shows were akin to fireworks: a charming addition to celebrations, pleasing to the eye, immortalized in snapshots, and stirring from an aesthetic viewpoint. However, over time, these shows evolved into something far greater. We, Cyberdrone, were among the pioneers in this experimentation.

But the real breakthrough came when we realized the versatility of drone shows as a medium. They could communicate with diverse audiences, convey messages, advertise, enhance, and add new dimensions to familiar scenes. In other words, drone shows have transformed into a marketing tool. This entirely new medium, with its blossoming potential like an exotic flower, is poised to envelop the world with the fragrant aroma of soaring conversions and seamless communication through emotions and impressions.

Who can benefit and find interest in drone shows?

The short and sweet answer: anyone. But of course, we’ll dive a bit deeper.

Public events

For public events like national holidays or city festivals, drone shows not only attract larger crowds but also create a memorable spectacle that enhances the celebration's visibility on social media and in the press. Organizers benefit from the increased attention and engagement, making their event the talk of the town and beyond. The spectacle generates a sea of organic traffic as people photograph and film the show, spreading these captivating images and videos widely.

Cultural and sporting events

At cultural and sporting events, drone shows provide an innovative edge, setting ceremonies apart from the standard fare. They elevate the audience's experience, ensuring that the event remains etched in their memory. This uniqueness can increase viewership and participation rates, providing a competitive advantage in attracting sponsorships and media coverage. One interesting example of using drone shows at sports events could be displays of the game score, woven by drones - creative, vivid, and unusual. These displays can also present other critical information for the event, such as which racer is leading, a countdown to the end of the period, the names of the top three finishers, and more.

Companies and brands

For companies launching products or engaging in promotional activities, drone shows offer a novel and visually stunning way to capture the audience's attention. Such cutting-edge presentations can significantly boost brand visibility, create buzz on social media, and ultimately drive up sales and customer engagement. It's a creative way to stand out in a crowded market.

Concerts and festivals

In the realm of concerts and festivals, drone shows act as an additional layer of entertainment, amplifying the sensory experience for attendees. This not only enhances ticket sales but also contributes to a memorable brand image for the festival, encouraging repeat attendance and increasing the event's lifespan on social media through shared clips and photos.

An intriguing case could be a series of drone shows throughout an extended festival, where the formations might repeat, vary, or even be connected by a common narrative that the audience follows. Different numbers of drones, various locations, but a unified theme of the event—sounds amazing and looks even better.

Private events

For private events such as weddings or birthdays, drone shows add a touch of magic and exclusivity, making the celebration uniquely memorable for guests and hosts alike. This personalized entertainment option can transform a private gathering into an extraordinary event, creating unforgettable memories and setting a new standard for personal celebrations.

Educational events and programs

Drone shows can demonstrate the capabilities of modern technology and inspire youth to explore drone sciences, engineering, and robotics. They can also be used to illustrate astronomical objects or physical and mathematical principles in the sky, turning it into a grand educational screen. For educational institutions, this can enrich the learning experience, stimulate interest in STEM fields among students, and enhance the institution's reputation for innovative teaching methods. Additionally, the integration of drone technology into education provides a deeper understanding of complex concepts, making learning more interactive and engaging, and fostering a hands-on approach to scientific and technical education.

Destination marketing

Utilizing drone shows for destination marketing can spotlight a location in an unparalleled way, creating captivating visual content that can be shared across social media and travel platforms. This not only increases tourism interest but also positions the destination as innovative and forward-thinking, attracting a broader audience.

Real estate and architecture

In real estate and architecture, drone shows offer a unique way to preview projects, providing potential investors and buyers with a futuristic glimpse of developments. This can aid in pre-selling properties or gaining support for architectural projects, offering a competitive edge in presentations and marketing strategies.

This is one of our popular projects that has spread all over the internet, and you've probably seen the historical architecture reconstructed with drones. Yes, that was our idea.

Fashion and design

For the fashion and design industry, drone shows can introduce a novel dimension to runway shows or product launches, offering designers a creative platform to showcase their work. This can generate significant media buzz, attract high-profile attendees, and set trends, placing brands at the forefront of innovation.

Art projects and public installations

Drone shows can transform public spaces into interactive art installations, engaging the community and enriching the cultural landscape. Artists and organizers gain a powerful medium for expression and engagement, drawing attention to social messages or artistic visions in a captivating and immersive manner.

And this is just scratching the surface of the possibilities opened up by drone shows.

We hope this was both insightful and engaging! And that’s just the beginning! In our next edition, we’ll delve deeper into immersive marketing drone shows and share exclusive insights into our innovative ideas.

Until then, we wish you a holiday season filled with light, joy, and unforgettable moments!

Warm regards,

? The Cyberdrone Team