Driving Sustainability in Exhibition Logistics: The Core Objectives of IELA GREEN Challenges
IELA International Exhibition Logistics Association
200+ companies experts in Exhibition Logistics, OH&S, Safety & Security serving the Exhibitions & Events Industry
Launching sustainable challenges within an international association of freight forwarding companies specializing in trade fairs business can serve multiple purposes, aligning with the broader goals of sustainability and responsible business practices. Here's an explanation of the purposes:
1. Environmental Responsibility:
Encouraging members to adopt sustainable practices helps minimize the environmental impact of freight forwarding operations associated with trade fairs.
2. Innovation and Efficiency:
Sustainable challenges can drive innovation within the industry, pushing companies to adopt new technologies and practices that enhance efficiency and reduce waste.
3. Industry Reputation:
By collectively promoting sustainability, the association and its members contribute to a positive industry image. This can attract more environmentally conscious clients and partners and enhance the overall reputation of the trade fairs business.
4. Collaborative Learning:
Sustainable challenges create a platform for knowledge sharing and collaborative learning among member companies. This facilitates the exchange of best practices, lessons learned, and successful strategies for implementing sustainable measures.
5. Global Impact:
As an international association, the collective efforts of member companies can have a broader global impact. By promoting sustainability, the association contributes to global efforts in addressing climate change and environmental conservation.
6. Educational Opportunities:
Sustainable challenges provide educational opportunities for members to stay informed about the latest advancements in green technologies, sustainable logistics, and environmental stewardship.
"In summary, launching sustainable challenges within the association fosters a commitment to environmental responsibility, innovation, cost reduction, market differentiation, and industry reputation. It positions the member companies as leaders in sustainable freight forwarding for trade fairs, contributing to a more eco-friendly and socially responsible business environment." explained Louise Viglaindi, Vice-Chairperson of the IELA Sustainability Working Group and National Operations Manager and Sustainable Development Manager at Clamageran Exposition, France