Driving Sales with MarketCheck’s Market Trends APIs

Today’s dealerships need to always have a finger on the pulse of everything from market trends to customer preferences. In the past, this process was extraordinarily cumbersome, full of errors, and time-consuming. Dealers would have to look at past sales data to try and identify patterns and trends — except the data was outdated and extremely limited.

Even for those dealers who could monitor their competition or do market surveys, the process was expensive and would quickly become out of date. What was popular one season may sit on the lot for months later as customer needs and expectations changed. That means in order to stay current, today’s dealerships need access to real-time, relevant data.

That’s where MarketCheck’s Market Trends APIs can help. This fully-documented information is available and refreshed every 24 hours, with the API backend being updated once a day (around 11am UTC). Full details on how the data is handled is available on our API documentation pages.

What are MarketCheck’s Market Trends APIs?

MarketCheck’s Market Trends APIs are an intuitive, easy-to-use set of programming instructions that pull from years of data, plus 84,000 dealer websites to provide the latest market trends across a variety of categories including pricing, inventory levels and consumer behavior across different markets and regions.

Why Use MarketCheck’s Market Trends APIs?

No longer do dealers have to scour old sales records to try and piece together some semblance of what customers are looking for. MarketCheck’s Market Trends APIs put this data into the hands of the sales team, marketing team, dealers and other departments so that they can know with confidence based on real-time data pulled from thousands upon thousands of points across the U.S. and Canada, including:

Powerful Market Data

The Market Trends APIs are designed to deliver details on vehicle prices, inventory availability and market demand. This data is aggregated from a variety of reputable sources, including dealership listings, classified ads and auction results, creating a holistic, 360-degree view of the market at that given point in time.

Delve Deeper into Customer Preferences

MarketCheck’s Market Trends APIs help businesses understand consumer search behavior and preferences, helping them identify the models, features and price points that are the most popular with their customers. This information in turn can be used to help tailor inventory and marketing strategies to meet demand head-on.

Detailed Competitor Analysis

With MarketCheck’s Market Trends APIs, dealerships can monitor competitor activities including regional market share, inventory levels and pricing strategies, giving them more valuable competitive intelligence on a much larger scale than ever before. By responding quickly to market changes and seasonal trends, savvy dealerships can improve their sales all year long.

Adjust Prices Based on Market Conditions

It’s no longer enough to “guesstimate” a price and hope for the best. Today’s dealers need dynamic pricing that’s chosen based on market condition, seasonal fluctuations and customer preferences. MarketCheck’s Market Trends APIs offer the data needed to make these adjustments with confidence and certainty.

Improved Marketing Campaigns

With the right API-driven insights at hand, dealerships can now create more targeted marketing campaigns. Whether it’s promoting specific makes and models that are trending or offering limited-time discounts to help stimulate demand, MarketCheck’s Market Trends APIs give dealers the freedom to craft the kinds of campaigns that truly resonate with their target audience.

Better Inventory Optimization

Knowing which models are in high demand helps dealers optimize their inventory. Quickly identify slow-moving stock and make more data-informed decisions about trade-ins, discounts and promotions to move those units off the lot quickly. Plus, by being able to accurately predict trends, dealerships that use MarketCheck’s Market Trends APIs can quickly stock up on popular models before demand spikes, anticipating and meeting customer needs without production bottlenecks or limited inventory.

Superior Customer Engagement and Retention

Last but not least, MarketCheck’s Market Trends APIs provide the data needed to create a superior customer experience from start to finish. Whether through more personalized email campaigns, more targeted ads or one-on-one conversations, knowing customer preferences and market trends allows dealers to offer data-backed, personalized solutions. This in turn doesn’t just drive initial sales but also builds customer loyalty and fosters the opportunity for repeat business and referrals.

Getting Started with MarketChecks Market Trends APIs

MarketCheck offers a number of ways to get started using the Market Trends APIs as well as many other APIs leveraging our comprehensive data. We provide extensive documentation that outlines how to use the API as well as parameters and sample code to get up and running quickly.

Just by adding a few lines of code, dealerships can access data across North America instantly and in real-time. We also offer dealerships the ability to receive data feeds in their preferred format and according to their specific schedule, making it easier than ever to access the kind of data that makes it easier to make smarter sales, inventory and marketing decisions.

If your company has specific requirements, we can also create one-off reports based on your needs. Widgets and dashboards are also available for companies who would rather have ready-made functionality. This information can be added by way of simply copying and pasting our easy integration tools, or we can walk you through the process to get you up and running quickly.

The bottom line is that the information that dealers gain from MarketCheck and the Market Trends APIs are far more in-depth than what can be found via a simple Google or Bing search. Our information and data is also affordable and available for the larger developer community to help spur ongoing innovation and development. Learn more about our comprehensive reports, see data highlights and get started today by reaching out to us about your specific needs.