Driving ROI with B2B Intent Data

Marketers, we know how indispensable customer data is for the success of our campaigns, but it isn’t enough now to gauge if the prospect is actively looking for a solution like yours in the market. Intent data is a must to differentiate customers already on the buyer's journey from the ones that haven’t begun.

Intent-based marketing results in higher conversions much faster. Moreover, the traditional nurturing approach often blindsides marketing and sales teams. Intent shifts that paradigm. Today’s newsletter is all about that!

Laser-focused Targeting

If you could identify the high-value accounts for your brand, you wouldn’t be squandering any precious time chasing the wrong leads. Sometimes the prospect is the right fit but somehow is not ready to buy yet. Sales and marketing teams have targets; you must keep the boat sailing.

In an ever-saturated B2B marketplace, there’s a lot of white noise. You develop the right set of messaging when you understand user intent. Not all your prospects will be out in the market looking for your product at the same time. Intent data empowers marketing with granularity. Modern marketers wouldn’t want to burn the candle at both ends; you want to allocate your marketing budget to the accounts that are highly likely to convert.

The Approach

Intent data helps you understand your buyers better. Modern customers don’t contact sales when considering a product; they start their research by reading your online content and perform multiple searches before they are ready to talk to the sales team.

A combination of intent, behavioral, firmographic, and technographic data allows B2B marketers to connect with prospects as and when they enter the buyer’s journey. Engaging the buyer early in the funnel can make all the difference.

MTC and Intent

With millions of readers, the content consumption on our publication shows high intent. The surge score indicates the customer is ready to buy. This level of intent allows brands to subtly reach out to prospects at the ideal time- just when they’re ready to buy.

Prioritizing the right accounts and elevating the customer experience begin with intent data. How can you leverage it to catapult revenue?

For more information, visit https://www.martechcube.com/contact-us/

It’s time to shake things up!