Driving offline sales with Meta Ads, Youtube's unskipabble ads, and Tiktok search ads
YouTube is bringing 30-second unskippable ads to its TV apps
YouTube is launching unskippable 30-second ads to its connected TV experience, so now you can target viewers with more “substantial” ads. The app is also launching Pause experiences—highly visual, sometimes interactive ads that appear when a user hits pause on their CTV.
Meta rolls out new lead ads features and discount code features
Meta made several improvements to its lead generation forms that should help you remove friction and connect with your customers more effectively including, automatically applying discount codes, setting up question flows that will adjust any following questions based on user responses, and overlaying Instant Forms on your web page within Facebook's in-app browser.
Marketers are going to have to wait for search advertising on TikTok
TikTok was testing search ads given the volume of people searching on the platform, but the initial pilot left a lot to be desired. According to a general manager at the company, “we don’t have an ad format to sell against search at the moment.”
4 Media Planning Tips to Drive Offline Sales With Meta Ads
How can omnichannel marketers drive more sales offline and in retail marketplaces like Amazon and Walmart? Start with these 4 media planning tips necessary to drive more omnichannel sales from Meta, including: reaching the right amount of people, having the right frequency, running campaigns for a long enough period, and targeting the right demographics. Full quantitative details in the post.