Driving More Non-Profit Donations with Google Business Reviews

What does growing Google business reviews have to do with your nonprofit?

Back in 2014, my wife, Linda, and I started a 501(c)3 non-profit to provide disaster relief for the people of Ch? das Caldeiras, Fogo in the Cape Verde Islands. Just before Thanksgiving that year, the volcano looming above the valley of Ch? erupted after 19 years of dormancy. For several days, molten lava slowly destroyed everything in its path—houses, livestock, crops—leaving hundreds of villagers homeless and without means of income.

Through an online fundraiser and red carpet gala event, we were able to raise over $35,000 to distribute to the villagers of Ch?. Not too shabby for a couple with a newborn who had no experience running a nonprofit, right? Well, as the saying goes, “If I had known then what I know now…” we could have raised considerably more money for the cause. One of the big puzzle pieces absent from our strategy was an element of online credibility; that’s where Google business reviews comes in...

Check out the whole article at Classy.org