Driving Loyalty and Building Brand Love

In a price-conscious world, how do brands ensure customers choose a brand-name product over a lower-cost alternative?

Last month, Fetch CEO Wes Schroll sat down with General Mills Chief Brand and Disruptive Growth Officer Doug Martin to discuss growing brand love and loyalty. In the Ad Age live webcast , Martin discussed how important it is for brands to provide meaningful value, grow a loyal consumer base and create a frictionless loyalty experience.?

Fetch is helping to solve all these challenges - and more.

With Fetch, General Mills has an in-app brand loyalty program called Good Rewards. The platform helps to educate shoppers on the full General Mills portfolio.?

“We have all these wonderful brands, but we don’t really go to market to the consumer as General Mills,” explains Doug. “We wanted to reward consumers for their loyalty to the brands they love, and then show more of our portfolio.”

The Fetch app can be an invaluable solution for brands to engage consumers, create loyalty, provide value and increase brand portfolio awareness - whether they create an in-app loyalty program like General Mills or design precise and engaging consumer offers.?

Latest Headlines from Fetch

Fetch recaps key learnings from Shoptalk 2023

We learned a lot at Shoptalk 2023. Here, Fetch’s Geoff Matthews, SVP of Business Development, and Maya Mirt, Senior Sales Director, share their top takeaways.

Fetch appoints Meredith Guerriero as Chief Operating Officer

Seasoned adtech executive Meredith Guerriero became Chief Operating Officer at Fetch. Before joining Fetch, Guerriero served in leadership positions at Pinterest, Facebook (now Meta) and Google.

America’s third-largest retailer is… an app?

Fetch has surpassed visibility into $152 billion in annual gross merchandise value (GMV) across US retail sales, making it equivalent to the nation’s third-largest and fastest-growing retailer.

How the Fetch app supercharges new product launches

The Fetch app’s unique approach to launching new products saves brands significant time and resources, all while achieving - and often exceeding - intended outcomes.

Fetch in the News

Here are this edition’s top Fetch media appearances and the latest from our communications team:?

• The strategy behind Fetch’s rebrand - MarTech Podcast
• Fetch’s upgraded receipt-scanning tech - Axios
• Letting the consumer guide your business, with Wes Schroll - Be Epic Podcast

Industry News

As a leading shopper engagement platform, we have a finger on the pulse of consumer behavior - but also industry news and updates.?

• According to the Washington Post, Americans are pessimistic about their finances, and many are swapping name-brand goods out for private-label products - and turning to platforms like Fetch.?
• According to GO Banking Rates, cash-back apps are an increasingly popular resource for shoppers looking to make money with receipts.
• Executives looking to build stronger connections with front-line workers need to put themselves in their employees’ shoes , according to Human Resources Director Magazine.
• Budgeting expert Andrea Woroch told Yahoo! Finance that apps like Fetch can help shoppers maximize grocery rewards and save money amidst tightened grocery budgets.

It’s never been a better time to partner with Fetch. Do you want to build stronger relationships with your consumers in 2023??Reach out to the Fetch for Business team ?today to learn more about becoming a brand partner.