Driving Large Health System CXO Conversions Through THMA Forums: Why Traditional Tactics No Longer Work

Health system CXOs have never been harder to reach.?

Cold emails? Ignored.? Mass outreach? Too generic to stand out.? Traditional conferences? More noise and sales than real connections.?

With so many vendors vying for the attention of large health system C-suite executives, the real challenge isn’t getting in the room, it’s differentiating your company and solution once you’re in that room.?

The key isn’t more pitches, it’s more trust and relationship-building.?

That’s exactly what THMA Forums are designed to do: bring together large health system CXOs and industry executives to engage in peer-driven discussions and solve healthcare challenges.?

Why Traditional Sales Approaches Fall Short?

Health system executives aren’t opposed to engaging with industry partners, they’re just highly selective about where they invest their time, and because of this:?

• Cold outreach is ignored. Executives will always rely on relationships and trusted recommendations over unsolicited sales pitches.?

• The vendor market is saturated. With new healthcare companies constantly entering the space, system-wide adoption of a new solution takes more than just a great product or service.?

• Healthcare priorities shift rapidly. Industry leaders must stay ahead of evolving large health system CXO priorities to position themselves as long-term partners.??

To build authentic relationships, industry executives must engage in genuine, solutions-driven conversations that align with what really matters to C-suite health system leaders.?

How THMA Forums Drive Real Conversions?

THMA forums bring together an exclusive group of C-suite healthcare executives from our country’s largest health systems such as Cedars-Sinai, Providence, and Cleveland Clinic alongside carefully selected industry company executives to create the optimal environment for sharing actionable insights and sparking collaborations that drive systemic healthcare transformation.??

These high-trust, curated environments are where executives build relationships while engaging in meaningful conversations with the right large health system CXOs at the right time. THMA Forums offer:?

• Direct engagement with C-suite health system leaders. Health System CXO Forum members are exclusively CXOs and head of function, typically CEOs, Chief Financial Officers and other C-suite health system executives.??

• Effective CXO engagement over sales pitches. Agendas are curated to focus on content areas prioritized by large health system CXOs.?

• Curated networking through intimate, peer-centric learning. The right conversations happen naturally through transparent discourse that can lead to long-term partnerships instead of a chance opportunity for a one-off transaction.?

“You very rarely get an opportunity like this, with so many influential people in one room. Even if I could set up one-on-one meetings, I’d be flying all over the country for months to make it happen. Instead, they’re all here in one place.”

– Bruce Brandes , Senior Advisor at Stryker and Co-Founder of Alliance for Smart Healthcare Excellence?

Why Industry Leaders Are Investing in THMA Forums to Drive Conversions

Companies participating in THMA forums accelerate business outcomes:?

• Strict 1:1 ratio of health systems to industry orgs (2 attendees per industry organization) designed to foster meaningful connections, ensure balanced discussions, and maximize engagement with C-suite health system leaders.?

• Pre and Post Forum Content Calls, Webinars and Debriefs designed to help you get the most out of your participation. These sessions ensure you're fully prepared to engage strategically, leverage insights, and maximize your ROI from each forum experience.?

• Year-Round Market Insights to maximize impact for your larger team, positioning you to establish healthcare credibility with prospects, stay updated on key market trends, immerse yourself in customer perspectives and speed sales time to productivity.?

Bruce continued to expound, “If you’re spending money on sales and marketing, a lot of it has uncertain ROI. But when you can cut one salesperson or one marketing campaign and replace it with this, the ROI is undeniable.”??

Are You Ready to Rethink Your Large Health System CXO Conversion Strategy??

If your organization wants a new – and frankly – better way to connect with large health system CXOs and drive real conversions, apply to be considered for participation at our Spring THMA forums.?

Learn how to become a member and attend our programs: https://hmacademy.com/our-healthcare-conferences?