Driving Innovation in the Black Country - AI, Digital Transformation, and Green Technology Empowering SMEs
The landscape of business is changing rapidly, and companies across the West Midlands are embracing artificial intelligence, digital transformation, and sustainable technology to remain competitive. Through the Black Country Innovation Services Project, funded by @Innovate UK, businesses of all sizes have been supported in adopting cutting-edge solutions that are improving efficiency, enhancing customer engagement, and creating new opportunities for growth.
This initiative has been instrumental in helping small and medium-sized enterprises integrate AI-driven tools, automation, and green technology, ensuring they remain at the forefront of their industries. By working closely with business leaders, manufacturers, service providers, and education institutions, the project is driving real change across multiple sectors.
AI and Digital Transformation: Enabling Business Growth
Through targeted support, strategic partnerships, and expert-led masterclasses, businesses have been able to navigate the complexities of digital transformation and AI adoption. Several case studies demonstrate how AI is already making a tangible impact.
MEC COM, a precision engineering manufacturer, has implemented AI-powered quality control using the Keyence Vision AI system, significantly reducing defect rates while increasing production efficiency. The company is also investing in AI-powered ERP systems and digital apprenticeships to future-proof its workforce.
Andy Price, Purchasing Director at MEC COM:
"The partnership with Wolverhampton College and Innovate UK has not only equipped us with advanced technology but also redefined our approach to digital transformation and sustainability, setting us on a path to lasting progress. The possibility of creating a training academy takes this commitment even further."
Switch Up Electrics, a growing electrical services provider, has introduced AI chatbots to manage customer service, improving response times and enhancing its professional image. Alongside this, it has expanded into EV charging installations, a growing market within the sustainability sector.
Mr. P, Founder of Switch Up Electrics, shared his experience:
"Working with City of Wolverhampton College and the Black Country Innovation Service Project has been a game-changer for Switch Up Electrics. The support we’ve received, from building a professional website to exploring advanced tools like ChatGPT and EV charging installations, has not only helped us launch successfully but also positioned us as a forward-thinking, innovative company. Our virtual landline services has further enhanced our professional image and streamlined communication, enabling us to serve our customers better and grow with confidence."
ZN Tyres has undergone a complete digital transformation, integrating AI-driven live chat and automated booking systems. This shift has allowed the company to offer seamless 24/7 customer service while improving operational efficiency.
According to Zik, owner of ZN Tyres,
"Working with Wolverhampton College and Sage and the Innovation Service Project allowed us to create a digital presence that reflects our commitment to quality and innovation. The new live chat and AI chatbot features have truly transformed how we connect with and support our customers."
The Green Tech Hub and Turning the Black Country Green are spearheading AI-driven sustainability solutions, helping businesses track carbon footprints, optimise energy usage, and scale the adoption of green technology, such as solar energy and EV charging infrastructure.
These success stories highlight the potential of AI in transforming operations, improving customer experiences, and enhancing competitiveness across industries.
AI Training, Cybersecurity and Workforce Development
AI and automation are reshaping the future of work, and businesses must equip their employees with the skills required to adapt to this shift. Through the Black Country Innovation Services Project, various training programmes and workshops have been introduced to support businesses in upskilling their workforce.
AI masterclasses, led by Experience Haus, have provided businesses with practical insights into AI adoption, while cybersecurity and AI training through NHS Digital Champions has strengthened the region’s cyber resilience. Canva AI training has also supported businesses in leveraging AI-driven design and marketing tools to enhance their digital presence.
New apprenticeship programmes are being developed to prepare workers for AI-driven roles, particularly in manufacturing and business administration. Tesla Wolverhampton, MEC COM, and Your Digital Hub are leading the way by integrating AI-powered ERP training and digital transformation apprenticeships into their workforce development strategies.
At the forefront of innovation, Digital Media Group is pioneering the development of AI-powered holographic learning tools, set to transform how businesses and educational institutions deliver training.
"The future of education and workforce training lies in immersive, AI-driven experiences. At Media Digital Group, we see holographic and AI-powered learning as a game-changer—bridging the gap between knowledge and real-world application. Innovation like this is exactly what SMEs and FE colleges need to stay ahead in a rapidly evolving digital landscape."
Gary Director, Media Digital Group
Through these initiatives, businesses are not only adopting AI solutions but also ensuring that employees are fully equipped with the necessary skills to thrive in an increasingly digital and automated world.
The Economic Impact of AI in the Black Country
The adoption of AI is having a significant impact on the local economy, creating efficiencies, enabling new business models, and improving the resilience of companies across the region.
Manufacturers such as Mec Com Fabrications have seen significant improvements in quality control and productivity by integrating AI-driven quality assurance and scoping new ERP solutions. Service providers like ZN Tyres and Switch Up Electrics have enhanced their customer experience and operational processes through AI-powered chatbots and digital booking systems.
Digital businesses like Your Digital Hub and 2Logic are using AI-driven marketing automation, predictive analytics, and workflow automation to support business growth. Similarly, Green Tech Hub and Turning the Black Country Green are developing AI solutions for carbon tracking, energy optimisation, and smart infrastructure, helping the region move towards a more sustainable future.
Tim Hubbard MD of @Your Digital Hub expressed,
“Working with Innovate UK, Wolverhampton College, and having Steve Bull and Paul Morris as our ambassadors has provided our startup with an invaluable foundation. For us, this partnership has been the best start imaginable.”
AI is also playing a key role in cybersecurity, with NHS Digital Champions and Cybersec Consulting leading AI-powered cybersecurity training programmes, ensuring businesses are protected against evolving digital threats.
These advancements demonstrate that AI is not just an emerging trend but a fundamental driver of economic growth, innovation, and resilience.
Scaling AI Adoption and Digital Innovation
Looking ahead, the Black Country Innovation Services Project will continue to work closely with businesses, educators, and industry leaders to scale AI adoption across multiple sectors. The next phase will focus on:
AI, automation, and digital transformation are no longer optional for businesses—they are essential for survival and growth. By continuing to develop training initiatives, funding opportunities, and collaborative innovation, the region will remain a leader in AI adoption and business transformation.
Get Involved
Businesses across the West Midlands have a unique opportunity to embrace AI and digital transformation with expert support. Whether you are looking to implement AI-driven solutions, explore green technology, or upskill your workforce, now is the time to take action.
For more information on how your business can benefit from the Black Country Innovation Services Project, please get in touch.
Contact: Dr. Sage Lal – Innovate Consultant Black Country Innovation Services | ThirdWaveICT | Innovate UK Email: [email protected]
Website: www.wolvcoll.ac.uk/employers/innovation-services
AI is already transforming businesses across the region, and with the right support, every company can harness its power to drive growth, innovation, and sustainability. The future is now—let’s build it together.
Thank you to Mec Com Fabrications , Tesla , mediagroupdigital , EC-Council , ClassFeeds.com , ThirdWaveICT , City of Wolverhampton College City of Wolverhampton Council , Black Country Chamber of Commerce , KEYENCE CORPORATION 2LOGIC , CyberSec Consulting Metaverse Learning , Innovate UK , Innovate UK Business Connect , Experience Haus
Great work being undertaken to support SMEs