Driving Fashion Forward: How Morrie’s Auto Group and Fashion Week Minnesota Build Community and Joy

I am beyond excited to announce that Morrie’s Auto Group will be the Presenting Sponsor of Fashion Week Minnesota (FWMN) this season. This partnership is a perfect synergy of two industries that, while seemingly different, share a common thread—style, accessibility, and a commitment to creating experiences that bring people together.

Tickets here: https://www.fashionweekmn.com/fall2024

At its core, fashion is about more than just clothing. It’s a reflection of self-expression, culture, and community. Similarly, the automotive industry is driven by design, performance, and individuality. Both fashion and cars have the power to elevate our lives, making moments feel special and meaningful. Whether it’s putting on a favorite outfit that makes you feel confident or sliding into the driver’s seat of a car that perfectly fits your personality, these are the moments that spark joy. And most importantly, they should be accessible to everyone.

Morrie’s Auto Group understands this idea deeply. Their focus on delivering an exceptional experience to every customer, from first-time buyers to longtime enthusiasts, mirrors our vision for Fashion Week Minnesota. Together, we’re committed to making style—whether on the runway or the road—available for all.

Building Community Through Fashion and Cars

One of the reasons I’m so passionate about FWMN is because it’s not just about the clothes, it’s about the community. It’s a platform where we celebrate creativity, culture, and the human connection that comes from gathering to share those passions. Fashion events have the unique ability to foster those connections by offering immersive, joyful experiences that bring people together—whether that’s through the art of design, the energy of the runway, or the conversations we have as a result.

Morrie’s Auto Group shares this vision. Just as fashion brings joy through creativity and design, Morrie’s creates moments of joy on the road. Together, we want to create experiences that leave people feeling connected and inspired.

“Morrie’s hosts a variety of events to give back to the community with heart, humility, and integrity.” Brant Schmitz- Chief Marketing Officer at Morrie’s Auto Group.? “Our support for Fashion Week MN is a testament to our dedication to advancing opportunities in the creative industries and recognizing the contributions of local leaders.

Creating Joy Together

This partnership with Morrie’s Auto Group represents more than just sponsorship. It’s about aligning with a brand that believes in the power of creating joy. By partnering with Morrie’s, we are able to expand our reach and bring even more people into the FWMN experience. Our goal is to create events that go beyond just being a show; they are meant to be moments of inspiration, community, and togetherness.

As we prepare for the upcoming Fashion Week Minnesota, I couldn’t be more grateful for Morrie’s Auto Group and the support they are lending to this season. Together, we’re driving fashion forward—and creating a space where both cars and fashion can be celebrated as expressions of individuality and community.

I look forward to seeing you all at FWMN this season, as we continue to build joy and connection—one stylish moment at a time.

Sarah Edwards Founder & CEO, Fashion Week Minnesota