Driving Factors for the Growth of biscuit market in India

The biscuit market in India has been experiencing consistent growth over the past few years, and this trend is expected to continue in the coming years.

According to a report by 6Wresearch,?India biscuit market revenue size is projected to grow at a CAGR of 9.0% during 2021-2027.?The demand for biscuit would increase on account of the increasing demand for healthy & nutritional ready-to-eat food products and the manifestation of the demographic window in forthcoming years. Furthermore, varieties of biscuits and innovations in taste such as fruit biscuits, cream biscuits, and sweet biscuits coupled with an increase in demand during festivals such as Diwali and Ramadan would bolster demand for the biscuit segment over the coming years.

The growth in the biscuit market can be attributed to various factors such as increasing population, rising disposable income, and changing lifestyles. Biscuits are a popular snack in India and are consumed by people of all age groups, making them a staple product in the Indian food industry.

Additionally, the increasing trend towards healthier options, such as digestive biscuits and sugar-free biscuits, has also contributed to the growth of the biscuit market in India. Consumers are becoming more health-conscious and are looking for healthier snacking options, which has led to the development of various new products in the market.

The COVID-19 pandemic has also had a significant impact on the biscuit market in India, with consumers stocking up on packaged food products, including biscuits, during the lockdown periods. This has further boosted the sales of biscuits in the country.

Market by Distribution Channel Analysis?

In terms of?distribution channels, the offline segment has captured?88.4% of the market revenues in 2020.?Offline distribution channels accounted for a major share in 2020 due to the rise in hypermarkets & supermarkets and increased demand for packaged food in the country.

Biscuit Market Share in India

The?Biscuit Market in India?is one of the most prominent markets and there are many factors driving the growth of the market in the country. The major factors driving the growth of the market are the rise in the working population, the rise in food products that are ready-to-eat, and the transformation in lifestyle. The biscuit market share in India is continuously rising, as this sector is an inseparable part of the Asia Pacific Biscuit Market, and it shows the sector in the country has been accomplishing growth.

Overall, the biscuit market in India is expected to continue its growth trajectory in the coming years, driven by factors such as increasing population, rising disposable income, changing lifestyles, and the introduction of new and innovative products.