Driving Excellence Through Tyre Integration: Michelin & BFGoodrich Training for Automotive Staff in Kenya:
Edgar Raphael Shiundu.
Commercial Marketing & Sales leader|MBA-Strategic Magt|Trainer|E-Mobility|CFAOMobility|PromptEng|Branding|AppDesign Reviewer|SEO|Key Accounts|Salesforce|CRM|Budgets|Strategy|Creativity|Teamwork|Learning|B2G B2B B2C.
''As an experienced automotive mobility trainer, It's true that in the evolving automotive industry, tyres are not just products but performance drivers, safety enhancers, and business assets. At the heart of every vehicle’s journey, whether it’s a passenger car (PC), SUV, 4x4, LCV, or a truck & bus, tyres play a critical role. That’s why integrating a robust tyre training program for parts, service teams, and technicians is a game-changer for automotive businesses, and we’re leading that transformation with Michelin and BFGoodrich.
Training Excellence Across All Categories: We have designed comprehensive training modules that cover the specific needs of every vehicle category. From the precision needed for performance tyres on PCs and SUVs to the rugged requirements for 4x4 and LCVs and the durability demands of Truck & Bus tyres, our programs ensure that our teams know each tyre inside out. The goal? Equip every technician and service advisor to help you understand the technical specifications and deliver solutions that maximize vehicle safety, performance, and efficiency.
The training integrates tyre knowledge with broader?automotive systems for parts and service departments, helping staff understand the symbiotic relationship between tyres and vehicle components. This holistic approach empowers teams to make informed recommendations, offer superior service, and enhance customer satisfaction. It’s not just about fitting tyres; it’s about ensuring they’re optimized for performance and longevity.
Michelin & BFGoodrich Integration: Partnership with Michelin and BFGoodrich means access to world-class expertise and resources. We leverage their global R&D insights, cutting-edge tyre technology, and innovation to keep our teams ahead of the curve. From understanding the right tyre fitment for different terrains and weather conditions to staying updated on the latest in EV-compatible tyre technology, staff are trained to lead with knowledge and deliver with precision.
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The key to thriving in a multi-brand automotive setup is ensuring that every staff member becomes a tyre expert, bridging the gap between service, parts, and customer engagement. With the right training, we don’t just sell tyres—we build trust, drive customer loyalty, and sustain business growth. ????
Let’s continue to pave the road for excellence in the automotive industry by prioritizing training, integration, and knowledge—one tyre at a time. ??Share your thoughts.''
Edgar Shiundu.
#TyreExcellence #AutomotiveIntegration #Michelin #BFGoodrich #TyreTraining #PC #SUV #4x4 #LCV #TruckAndBus #AutomotiveTechnicians #PartsAndService #PerformanceTyres #CommercialMarketing #SustainabilityInAutomotive #EVCompatible #SafetyAndEfficiency #DrivingSuccess #GlobalAutomotiveStandards #MultibrandStrategy #InnovationInTyres #TrainingAndDevelopment
Regional Sales Head | Route to Market | B2B | B2C | Sales & Distribution
1 个月is this training a program to be enrolled in
Marketing Strategy || Sales Excellence || GTM
1 个月Edgar Raphael Shiundu ???? Absolutely! Investing in training not only enhances technical knowledge but also fosters a culture of continuous improvement. In the tyre industry, understanding product specifications, manufacturing processes, and market trends is crucial. A well-trained team can better meet customer needs and adapt to changes, ensuring long-term success. It’s all about building a solid foundation for growth!