Driving Digital Transformation: Waste Connections Case Study

At Enova, we view every challenge as an opportunity for innovation. When Waste Connections—a North American leader in waste management—approached us with concerns about their outdated website platform, they were contemplating a switch to an entirely new solution. With 59 websites to migrate within a 10-month deadline, the task at hand seemed daunting. However, we saw an opportunity not just for migration, but for a full-scale digital transformation.

The Challenge: More Than Just a Migration

Waste Connections didn’t just need a platform change; they needed a solution that would support their growth. Their requirements were clear—improved user experience, scalable architecture, lead generation, and SEO enhancement. Moreover, they needed a platform that could handle over 2 million users across 240+ location-specific pages, with strong security and performance. We also identified additional needs for future-proofing: dynamic content management, seamless collaboration, and accessibility.

The Solution: A Redesign with Purpose

Rather than merely migrating their existing sites, we proposed a comprehensive redesign, enhancing every aspect of their digital presence. Our team dove deep into their business to fully understand their goals, using competitive research, user persona analysis, and journey mapping to craft a tailored solution. We selected Webflow as the ideal platform, which met technical demands and allowed for scalable, efficient web development.

Our tailored design system enabled the rapid, automated creation of 240+ location-specific pages, saving hundreds of hours of manual work. By leveraging Webflow’s components, we built a library of reusable sections and templates, ensuring brand consistency across all 59 websites while allowing for customizations. With user-centric features, modern design principles, and SEO optimizations, we streamlined development, accelerated the rebranding and migration process, and helped Waste Connections not only meet but exceed their goals.

The Results: A Seamless Transition, Measurable Growth

Through strategic planning and execution, not only did we successfully migrate 59 websites without any drop in traffic, our efforts led to a 56% increase in leads, a 19% rise in sales, and a 6% reduction in customer support calls (saving 330,537 calls). All achieved while preserving and ultimately improving WC’s SEO performance.

In addition to these achievements, we received two prestigious Webflow Awards nominations—Enterprise Excellence for Partners and the All Star Category for Customers. In October 2024, we proudly accepted the All Star award alongside Waste Connections , further solidifying our success.

Conclusion: Smarter Solutions for Long-Term Success

Enova’s approach to solving Waste Connections’ challenges extended far beyond the initial scope. By focusing on their long-term needs, we created a scalable, future-proof platform that continues to drive growth, enhance user experience, and solidify their digital presence. This project is a testament to Enova’s ability to turn challenges into opportunities, delivering smarter solutions that lead to tangible results.