Driving Decisions: Expanding the Dispatcher’s Toolkit, Welcoming Stevens Trucking, Plus More

Driving Decisions: Expanding the Dispatcher’s Toolkit, Welcoming Stevens Trucking, Plus More

The latest edition of the Driving Decisions newsletter highlights an invaluable addition to the dispatcher’s toolkit, welcomes Stevens Trucking as a new customer, shares details about our new partnership with Motorcity Systems , and introduces Ron Lazo as our new Chief Customer Officer. We’ve also included highlights from Uber Freight ’s Deliver 2024, Trimble Transportation Insight, and the McLeod Software User Conference.?

Dive in for more details! Have questions after reading? Get in touch with us .

Add Something New to Your Dispatcher’s Toolkit

Dispatching is one of the toughest jobs in the trucking industry. But, with the right tools, freight planning and dispatching operations become far more efficient, helping you drive greater profitability for your business.

Decision automation has become an essential addition to the dispatcher’s toolkit. Decision automation helps organizations maximize resources, adapt to changes in real time, and tear down the regional barriers that typically reduce productivity and efficiency.

Check out our white paper on “The Newest Addition to The Dispatcher’s Toolkit” to learn more. Download it now .

Stevens Trucking Adds Decision Automation to its Tech Stack

We’re thrilled to welcome Stevens Trucking to the Optimal Dynamics family! Stevens Trucking, a family-run business with more than 45 years of experience, has built a strong reputation for putting employees and customers first. The company is also known for selecting top-tier technology that supports its continual growth and operational excellence.

Stevens Trucking has added Optimal Dynamics to its tech stack to enhance operations and ensure scalability, maintaining its commitment to outstanding service. We’re excited to collaborate with their team and look forward to achieving great things together!

New Partnership: Motorcity Systems + Optimal Dynamics

We’re excited to share that Optimal Dynamics has partnered with Motorcity Systems to accelerate customer deployments and enhance integrations for Trimble TMW.Suite, Innovative, and Truckmate users. This collaboration delivers access to Optimal Dynamics and lets users quickly benefit from our decision automation platform.

“We are thrilled to expand the capabilities available to customers using Trimble TMS solutions, enabling them to efficiently access advanced technologies like Optimal Dynamics through our unique, cloud-based TORQUE Integration Network,” said Kenneth Van Heel , CEO at Motorcity Systems.?

Together with Motorcity Systems, we are addressing industry challenges, modernizing operations, and empowering our customers to take full advantage of cutting-edge technology. Read the full announcement to learn more.

Meet Ron Lazo, Our New Chief Customer Officer

Ron Lazo has joined Optimal Dynamics as our new Chief Customer Officer! With more than 30 years of experience in the transportation and logistics software industry, having most recently served as Vice President of Professional Services at Manhattan Associates, Ron brings knowledge and expertise in driving customer success and operational transformation.

Ron’s leadership has helped top-tier organizations accelerate digital transformation and improve process efficiency. At Optimal Dynamics, he will oversee the entire customer lifecycle, ensuring our clients achieve optimal results with our platform. He’ll also lead our customer-facing teams, including Professional Services, Implementation, Customer Success, and Product Support.

In Ron’s own words: “I’m thrilled to join Optimal Dynamics, the clear industry leader in decision automation, at such a pivotal time. The company’s cutting-edge technology and innovative approach present an incredible opportunity to drive even greater value for our customers.”

Check out the full press release to learn more about Ron and how he will support Optimal Dynamics’ customers.

Conference Roundup: Highlights From Uber Freight, Trimble, and McLeod

The past month has been a whirlwind for the Optimal Dynamics team, as we participated in three major industry events: Uber Freight ’s Deliver 2024, Trimble Transportation Insight, and the McLeod Software User Conference. Here’s a look at some of the highlights from these shows:

Uber Freight Deliver 2024

Our team traveled to Frisco, TX, earlier this month for Uber Freight’s Deliver 2024, where Optimal Dynamics CEO Daniel Powell joined Uber Freight’s Alyssa Correale , Jeff Resch , and Ryan Falise for a session on supercharging dedicated fleets. The discussion highlighted how automation and decision intelligence are transforming fleet management and driving operational improvements.

Trimble Insight?

In Las Vegas, we were excited to be part of the Trimble Transportation Insight Tech Conference, where our team demoed the power of our decision automation platform. The event’s Industry Showdown featured our very own Drew O'Neill and Joseph Pricer , while Christopher DeMillo from Leonard's Express and representatives from Motorcity Systems joined us to share their experiences using Optimal Dynamics. It was a great opportunity to connect with industry leaders and demonstrate how we’re automating decision-making for enterprise trucking companies.

McLeod Software User Conference

We had a fantastic time in Charlotte, NC, connecting with McLeod customers and showcasing how our platform is helping optimize freight planning. A highlight of the event was the fireside chat between our CEO, Daniel Powell , and Brock F. from CRST The Transportation Solution, Inc. , where they explored how decision automation transformed CRST's team, operations, and KPIs.?

Thanks to everyone who stopped by our booth and visited with us throughout the month!

Unlock the Power of Decision Automation for Your Business

As we enter Q4, enterprise trucking companies are focused on maximizing the rest of this year — and building momentum for 2025. Decision automation is one of the best ways to face some of the industry’s most significant challenges and help your business reach its full potential. Our platform helps you:

  • Increase efficiency and utilization without additional resources
  • Automate decision-making across dispatching, load allocation, and more
  • Turn operational challenges into growth opportunities

If you’re ready to transform your business with decision automation, schedule a demo .

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