Driving Customer Lifetime Value - Achieving long-term growth for your e-commerce business

Get the latest news, data insights, and thought leadership about everything e-commerce logistics from Parcel Perform - the leading data and delivery experience platform.

In this month’s edition, we’re showing e-commerce businesses how to get ready for peak season. Hint: It’s all about driving customer lifetime value. Here's what you won’t want to miss out on:

1) The Complete Guide to Driving Customer Lifetime Value for E-commerce Brands

There are tough times ahead for many e-commerce businesses. Some common challenges faced by brands include rising costs, inflation, and increasingly demanding customers.?

We’ve got a solution: Focus on the delivery experience. Parcel delays create disgruntled customers that are unlikely to buy again from your brand. Use data to simplify complex logistics processes, both for your customers and internal teams. Download the full guide here.?

2) How to build a customer-centric business model for sustained growth

How can businesses achieve long-term success in today’s competitive e-commerce environment? By building customer loyalty.?

Pro tip: Retaining a loyal customer costs 5 times less than acquiring a new one.?

Here’s what you need to know about your returning customers:?

• They spend up to 67% more on products and services
• During peak season, they spend up to 25% more per transaction?
• 86% of them would happily recommend a brand they trust?

Keep your customers coming back by creating a seamless and worry-free experience. Read more.

3) Introducing Rachael, our Global Head of People!?

Our warmest welcome to Rachael Fitzpatrick, Parcel Perform’s Global Head of People. With 20 years of experience in the technology industry, Rachael is inspired to build sustainable and transparent workflows while preserving Parcel Perform’s vibrant work culture. Read the full post.?

At Parcel Perform, we are fully committed to diversity and inclusion in an industry that often underperforms on gender diversity. Keen on joining our team of talented Parcel Performers? Check out our careers page.

Parcel Perform is the leading data and delivery experience platform that enables modern e-commerce enterprises to create unique end-to-end customer journeys and streamline their internal operations. We execute over 100 million parcel updates daily and integrate with over 950+ carriers worldwide.

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