Driving Business Value through Innovation and Custom Solutions

Driving Business Value through Innovation and Custom Solutions

At Customer Passion Points Limited (CPPL), we believe in the power of innovative, customized solutions to unlock significant value for businesses. Since 2010, we have proudly partnered with small, medium, and large corporations to provide tailored marketing consulting and training services. Our commitment extends beyond increasing visibility—our focus is on driving sustainable growth, improving operational efficiency, and enhancing team effectiveness, enabling our clients to thrive in competitive markets.

Case Studies: Showcasing Our Impact

Marketing Consulting

Our work spans multiple industries across Nigeria and Tanzania, showcasing our versatility and strategic expertise. Key projects include:

1. Ecobank Tanzania’s ‘Shinda Bab Kubwa’ Campaign: Our consumer promotion increased account openings, deposits, and brand visibility. We successfully executed a six-month sales promotion that increased adoption and market share, a model later replicated in Nigeria.
2. East African Breweries & Learn Africa Plc: Our targeted strategies enhanced market penetration and brand visibility, fostering long-term customer relationships.
3. Healthgarde International: We managed the seamless transition from Swissgarde to Healthgarde International in Nigeria, setting a new standard for industry excellence.
4. MoMo PSB and Smartcash PSB: Led wallet creation and merchant acquisition across Nigeria’s Southwest, Southeast, and select Northeast states, significantly advancing financial inclusion.

Destination Branding with NBC

Our collaboration with the Nigerian Bottling Company (NBC) focused on elevating customer experiences through strategic branding at key consumption points. This included co-branding spaces at Utopia Restaurant and My Coffee Shop, resulting in enhanced and memorable customer engagements.

Training and Capabilities Development

At CPPL, we are passionate about building strong teams. We have delivered impactful training programs to top brands, including MTN, Coca-Cola Nigeria, Zaron Cosmetics, and FCMB. A notable example is our competency audit for HPZ CoolWorld, where we identified key improvement areas, leading to targeted training that boosted employee productivity.

Strategic Planning for Business Success

Strategic retreats and business planning are cornerstones of our consulting services. We have facilitated:

• Board retreats for Learn Africa Nigeria Plc
• Year-end strategy sessions for Customer Contact Solutions Nigeria Ltd (now Outcess Nigeria Limited)
• Strategic retreats for Smile Communications and Choice Dental Clinic

Each retreat is meticulously designed to clarify organizational goals, foster team cohesion, and align efforts with long-term business objectives.

Diagnostic Study for IFC/World Bank

CPPL conducted a comprehensive diagnostic study for the IFC/World Bank, identifying the key challenges faced by DFS agents and merchants in Nigeria. The actionable insights have been instrumental in improving the experience for agents and merchants, driving positive change in the financial services sector.

Why Choose CPPL?

• Tailored Solutions: We develop bespoke marketing and training strategies that address each client's unique challenges and deliver impactful results.
• Proven Expertise: With over a decade of experience and a diverse portfolio, we bring deep industry knowledge and strategic insights.
• Results-Driven: We focus on delivering measurable outcomes that drive growth, enhance operational efficiency, and improve customer engagement.

Client Testimonials

• Learn Africa Nigeria Plc: “The brand strategy CPPL developed helped us realign our business goals and significantly enhance visibility in key markets.”
• Customer Contact Solutions Nigeria Ltd (now Outcess): “CPPL played a pivotal role in facilitating our strategic planning retreats, helping us set clear growth objectives.”
• Smile Communications Nigeria: “The marketing strategies CPPL implemented positioned our brand as a leader in the telecommunications sector.”

Transformational Strategic Retreats

We are proud to collaborate with visionary organizations to design and facilitate impactful strategic retreats. Some of our standout sessions include:

1. Learn Africa Nigeria Plc: We helped enhance their strategic outlook in a rapidly evolving market, setting a robust course for future success.
2. Bosch Nigeria: Facilitated an induction retreat for new team members, ensuring alignment with the company’s goals and values.
3. Customer Contact Solutions Nigeria Ltd (Now Outcess): Guided them in reviewing past performance and developing actionable plans to enhance customer engagement and service delivery.
4. Learn Africa Nigeria Plc: Led the development of a comprehensive five-year strategic plan for the board.
5. Smile Communications Nigeria: Conducted a strategic retreat to refine business goals and improve internal collaboration.
6. Mbanugo Udenze & Co: Helped streamline operations and optimize client service delivery for a renowned law firm.
7. Choice Dental Clinic: Focused on improving operational efficiency and client experience within the healthcare sector.

Ready to Align Your Team and Drive Growth?

At CPPL, we deliver value-driven consulting services that translate into measurable results. Whether you’re looking to create a strategic roadmap, enhance team dynamics, or develop long-term business strategies, our retreat facilitation services will help you achieve your goals.

Contact us today to explore how we can support your journey to success and unlock your company’s full potential.

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