Driving B2B Success: Key Lead Conversion Metrics to Monitor in 2025
iTech Series
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iTech Series
iTech Series is a digital publishing firm that covers MarTech, SalesTech, AI/ML, HR Tech, and FinTech.
This article delves into the importance of lead conversion for B2B marketers in 2025. It explores the process of transforming website visitors into paying customers, from the initial stages of generating leads to nurturing them into marketing-qualified and sales-qualified leads. The article emphasizes the significance of tracking key lead conversion metrics such as conversion rates, MQL-to-SQL transitions, and customer lifetime value, offering valuable insights to improve lead generation strategies, maximize ROI, and drive business growth.