Drivers of Change

TOWARDS MORE EMOTIONAL BUSINESS

In the hospitality industry a new formula appears - “emotional hospitality”.

This trend points to a different way of relating to the world, based on slower rhythms, human relationships and new rituals that drive a new scenario of places, products and services.

For example, workplaces – where we spend a large portion of our active lives – can no longer be designed according to functional parameters but will have to reflect the emotional expectations of their users.

This alliance between nature and human beings, wellness as a priority or regenerative policies for resources and materials are concepts that will have impact on the furniture industry in 2023.

IMAGE: AETHOS ERICEIRA . RIGHTS RESERVED

Next year will bring production focusing on emotions and experiences, and the growth of demand for more inclusive and local design.

Personal care will take on an importance that should not be underestimated in the design of products and services.

We are immersed in global challenges that bring long-term interference on a social, political and economic level, generating profound changes in consumer behaviour. We call them “shifts”: forces and drivers of change, perceptible in our present and recent past, which will shape our future. ?

But how is it possible to develop forecasts? How to identify the macro-forces that have impact on the production?

First, we point the growing demand for more inclusive, local design

that respects diversity.

The era of frenetic rhythms will come to an end. At the same time, the climate emergency will urge us to find regenerative strategies, in which nature collaborate in new processes and paradigms.

First, integrated cross-industrial services. In this trend, with an eye on the environmental footprint, technological progress in the world of materials and products sets out to conserve and perpetuate natural resources, leading to a “super-natural” future.

Companies are therefore driven to find scalable and marketable alternatives to products that require major exploitation of resources. And to incorporate natural elements, or nature itself, in private and public spaces.

Finally, urges the priority of community over individuality, and of inter-sectorial organization over “silos,” opening unprecedented creative collaborations.

At EPOCA we look forward to doing it more consistently.

NEW PROJECT LAUNCHED

The charming fishing town and Portuguese surfing mecca – Ericeira – welcomes the latest luxury hotel Aethos under the exquisite signature of Aethos Hotels.

A project that EPOCA - Home, Palace & Hotel Concept had the pleasure of seeing flourish, follow its evolution and finally its opening, and that it’s the personalization of what we describe above.

In harmony with nature, the new Aethos Ericeira brings serenity to conscious travellers in a natural setting.

The hotel, a secluded property surrounded by nature, gazes over the Atlantic from a cliff. From waking up to salt breeze on the balcony to counting waves as you fall asleep— every guest finds a ritual for connecting with the sea.

At Aethos Ericeira, the inspiration came from the tones and textures of the surrounding beaches, dunes and cliffs; and sought to maximize views of the ocean with large windows and natural light.

We feel proud to being part of this project and to participate on a new unit that exalts and defend the same ideas as us.?

IMAGES BY EPOCA AT AETHOS HOTEL ERICEIRA

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EPOCA TEAM