Driven by Data | The Newsletter, Edition 9

Hello and welcome to edition 9 of the weekly Driven by Data Newsletter.

We hope all of our UK subscribers enjoyed the Coronation Bank Holiday weekend!

As always, this week we're full of insights and announcements! Let's get into it

Driven by Data | The Podcast

In Episode 27 of Season 3, of Driven By Data: The Podcast host Kyle Winterbottom was joined by Ben Boutcher-West , Chief Digitial Officer at Connected Kerb , where they discuss how data is fuelling the EV world. The discussion includes, how data is fuelling the EV landscape, why it's now all about user convenience, and why data is the glue that will help realize a reduced carbon environment!

Listen to this episode now!

Weekly Talent Insight: Retail & Gen Z

This week's insight is provided by Lee Jolley !

I have had many discussions with Data leaders within the retail and e-commerce space, and I came across a common pain point between most of them I didn’t quite expect, Gen-Z.?

Gen-Z is a generation that is known for being digital natives. They have grown up with technology and are more privacy-oriented than any other generation. As a result, retailers, and marketers face difficulty in collecting their data compared to other generations. (This being said, they are also more likely to reuse the same password, then store that with Apple/Google/LastPass, etc)

It just seems to be a default decision across everything when it comes to sharing their data.?

This is of course a major challenge for retailers who rely on consumer data to deliver personalized and tailored experiences for their customers. So, what can retailers do to improve the chances of collecting data from this demographic??

One study showed that a small financial incentive, around $15, increased the willingness to share data by about 27%. This indicates that immediate benefits must be communicated to consumers to make them aware of the value of providing their data.

However, I’m not suggesting we give everyone money if they decide to part ways with their personal data. To build trust with Gen-Z, retailers and marketers need to be transparent with their data collection practices; And, they must efficiently communicate how this can immediately benefit the user’s shopping experience. This should come in the form of personalized marketing or exclusive access to certain deals or products. Brands must find ways to create a win-win situation where Gen-Z feels valued and rewarded for sharing their data.

Driven by Data | Events

Come and join us for a brilliant virtual Data Roundtable in June!

Driven by Data: Events?are a series of Roundtables, Meet-ups, and Virtual events that have been operating since 2018.

Our events are designed exclusively for Data & Analytics Leaders to come together in a safe space to share ideas, knowledge, and best practice in an attempt to collaboratively tackle the industry’s most trending topics.

Each event is chaired by an industry thought leader and the topics are sculpted by the community of guests.

On June 14th, 2023, at 2pm ET we will be meeting virtually to discuss the modern CDO! Register for free today!

Next week our very own Catherine King will be taking the stage at the Ethics in eCommerce Summit in London to talk all about whether ethics is a luxury or a necessity!

If you're in attendance please be sure to say hello!

You can hear some of Catherine's thoughts on Data Ethics, here.

That's everything for this week! But before we part ways, your favourite segment...

Driven by Data's Weekly Data Joke...

Why did the data visualization specialist change their diet?

Because they were tired of pie charts!

That's everything for this week!

Thanks,

Orbition Group Content Team