Driven by Data | The Newsletter, Edition 88

Driven by Data | The Newsletter, Edition 88

And another week has gone by. Before we know it November will be over and well into the festive season. We have an exciting campaign for the festive month, so stay tuned for that.

Driven By Data: The Podcast is back with Season 5

We are delighted to be back and for our first episode of the season we bring you Orlando Machado , Chief Data Officer at the LEGO Group . In this episode,?Orlando ?& Kyle Winterbottom discuss how to navigate hype cycles to drive tangible business value, including how LEGO became the one to describe data storytelling across LinkedIn, reflecting on the evolution of Data Science and AI, addressing the allure of shiny new technologies and?much more.

Listen here:

New addition to our Live Recording event of Driven By Data: The Podcast: Steven Pimblett

Steven Pimblett brings a wealth of expertise in data innovation, eCommerce, and digital marketing, driving impactful, data-driven strategies to fuel business success.

Join us for the first-ever LIVE recording of Driven By Data: The Podcast , featuring case studies, interviews, and panel discussions. Plus, you'll have the chance to ask your questions live!

?? Previously announced speakers include:

Where & when? London, early next year and 100% of ticket proceeds to charity

Join the waitlist here to be the first to grab tickets:

Driven by Data Mentorship: Applications for Cohort 9 now open

With Cohort 8 fully underway we are looking to Cohort 9, launching in June 2025. We have had such a great response and feedback from this cohort that we cannot wait for our next one to do it all over again. You can apply for Cohort 9 here:

Last week Kyle Winterbottom attended the BFSI Chief Data Officer Exchange

Kyle joined two panels: one on evolving data strategies in BFSI organisations and another on Culture, Literacy, and Democratisation. The day was filled with insightful discussions on how D&A drives value, ROI, and sustainable growth.

Have you heard about our Driven by Data Magazine?

We have two amazing editions available to read for free featuring insightful and interesting articles and case studies from a huge array of writers and data leaders from various industries. Why not give one a read and find out what you have been missing out on?

Current jobs on offer:

We have got some really meaty roles on at the moment. Why not check them out and if one takes your fancy, get in touch with Natalia Kurasinski :

The Biggest Question for CDOs and Data Leaders in Job Searches

This week's blog post is by Sophie Muscat

Are organisations genuinely committed to becoming data-driven?

One will find this question at the forefront of most data leaders’ minds as many of them have experienced situations where organisations talk about being data-driven but don’t follow through.

Three things to look for to determine if a company is truly committed are:

  • Appetite
  • Real Understanding
  • Budget and Investment

Many CDOs have expressed frustration with companies that merely claim to be data-driven and then do not show it in their actions. They’ve encountered false promises, with companies claiming they’ll “do whatever it takes”, and often left disappointed as these companies often fall short when it’s time to deliver.

When the going gets tough, organisations sometimes back down or lose interest as the executives have not seen the results they were expecting despite significant investment. This leads to the question, why invest more and more if they do not even really believe in it?

This may be because, for many companies, the cost of not appearing data-driven is seen as more damaging than the costs of actual data initiatives. And this may lead to pressure to keep up appearances and remain “data-driven” to the public eye, as well as not being looked at as doing nothing, and appearing as though they have jumped onto the bandwagon of data culture, even if they don’t truly know what they're doing.

It would be surprising to find a business today that doesn’t want to be “data-driven”. The difficulty? Figuring out which companies are totally on board the data journey and which of those are simply going along with the trend.


And of course this week's data joke:

Why don’t analysts trust the forest in their reports?

Because it’s always making tree-mendous assumptions!

If this is Tuesday... let the data drive me. Orbition Group's Newsletter #88 has arrived. Did you know that in amateur radio... the number 88 is shorthand for "love and kisses". And Orbition Group's newsletters are crafted with love and sealed with kiss in the form of a joke of the week. How about Newsletter #88??? We've got Kyle Winterbottom and Orlando Machado with the LEGO Group up first in a podcast... I believe they were building things with LEGOs while they spoke and I hope no bricks were left lying on the floor to be stepped on barefoot in the dark at night. --- AND charity is alive and well with the Driven By Data: The Podcast LIVE and it's superstar lineup of guests. Wherever... and whenever it happens... 100% of LIVE proceeds go to charity. --- And there is the Mentorship Program galore... the CDO BFSI Exhange... and there is not 1... but 2 Issues of The Driven by Data Magazine to explore. There is a list for really great... available jobs... AND many data leaders won't or can't answer Sophie Muscat's big question. Are you one on data leaders with no answer. --- AND this weeks joke actually is tree-mendous.

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Some great new things coming soon!

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It's great to be back and with such a great guest too! Orlando Machado

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