Driven by Data | The Newsletter, Edition 70

Edition 70! We have a lot in store for you this week with lots more to come. This week we have a great podcast guest to share with you, a re-watch of our LinkedIn Live event from yesterday and lots more!

Driven by Data | The Podcast

In Episode 37, of Season 4, of Driven By Data: The Podcast , Kyle Winterbottom was joined by Claire Thompson , Group Chief Data & Analytics Officer at Legal & General . They discuss the power of influencing and operating at the board level to transform organisations, which includes starting her career as a SAS programmer, the key attributes a CDO/Data Leader need to be effective at the board level, intentionally taking a sideward career step to get the opportunity to become a better communicator and much much more.

Listen to the full episode here ??

CATCH UP: LinkedIn LIVE Panel: Enterprise Data Literacy: From Planning to Impact

Yesterday we hosted a LinkedIn Live event on “Enterprise Data Literacy,” featuring esteemed speakers from leading organisations. The panel included Hannah Davies , Head of Data Culture & Excellence at Admiral Group Plc ; Greg Freeman , CEO of Data Literacy Academy ; and Kate Jones , Head of Data Product & Strategy at Coventry Building Society . Expertly hosted by Kyle Winterbottom , CEO & Founder of Orbition Group , the dynamic discussion delved into the ins and outs of Enterprise Data Literacy, from planning to impact. Key topics covered included the essential steps in planning effective enterprise data literacy, the challenges faced during the implementation of data literacy initiatives, and ways organisations can measure the success and impact of these initiatives. The event also featured a Q&A session, allowing participants to interact directly with the panellists. Thank you to everyone who registered and joined us for this event.

Watch the full video here:

Driven By Data: The Mentorship

Set yourself up for success and join our Data Leadership Mentorship Programme! ??

Our next intake will be in November, so why not submit your application today?

This free programme, with over 200+ partnerships, is designed to develop, upskill and progress the next generation of leaders in the data analytics industry; by providing access to the Orbition Group community’s elite mentors made up of high-profile and respected thought leaders in the global data and analytics space, including business leaders, published authors, and keynote speakers.

Thank you to Mentor Luis F. Mejia for his words about the programme!

Find out more here:

Catch Kyle Winterbottom at the CDO Travel and Hospitality Exchange

It is set to be an incredible opportunity for networking, knowledge sharing, and shaping the future of travel and hospitality. Here are a few of the industry-leading companies you can look forward to seeing: Haven , Silversea Cruises , Uber , On the Beach , Expedia TAAP , Virgin Red , Manchester Airport , TUI , Virgin Atlantic , Merlin Entertainments , wagamama .

Don’t miss this chance to connect with industry leaders and pioneers who are driving digital transformation.

?? Date: 11 - 12 September 2024 at Hilton London Syon Park

?? See the full agenda here: https://bit.ly/3VK3SHv

?? Register to join now: https://bit.ly/4boPhX

Using AI to strategise business growth and innovation

This week's insight blog is brought to you by Sophie Muscat

AI is still a popular discussion point within companies and organisations, particularly since the popularisation of GenAI. Businesses are continually looking at ways they can use AI to help them efficiently reach their objectives. The use of AI means rethinking customer interactions and affects decision-making speed and recruitment strategies.

Deloitte researched more than 100 companies that use AI daily and came across a few characteristics that can be fine-tuned to aid other organisations start or progressing their AI journey.

Many companies struggle to effectively communicate their use of AI as a way to differentiate themselves. To improve, companies should align AI objectives with their overall strategy and explain how AI can help achieve those objectives. Focusing on high-value projects increases the likelihood of using AI. Furthermore, some employees may be interested in expanding their knowledge and receiving training to enhance their skills, making them even more valuable as the company embraces AI.

Forming hybrid teams with members from various departments and integrating key areas to collaborate on finding AI-based solutions can enhance the value of AI at a company level.

Effective data management is vital for getting value from AI, yet many companies underutilise their data. Developing a comprehensive data strategy allows the entire company to use AI to their advantage. Leaders should continuously seek ways to utilise AI to maximise the value of existing data, generate and acquire new data, and explore monetisation opportunities.

Cloud services, open-source libraries, and AI tools speed up the process of obtaining insights, but creating this infrastructure can be a challenge. To get the most value from technology, companies can partner with cloud providers and similar companies and by doing so, this gives access to advanced tools and can even empower employees.

On the note of partnerships, companies are partnering and working with external brands more and more to meet customer and market demands. A good and effective collaboration can aid a company to grow and strategise correctly. The hard part is trying to figure out the best way to partner and the approach to take. Companies can improve their AI potential by fully embracing the AI ecosystem and making use of partners' unique AI skills, technologies, and capabilities.

Establishing AI ethics principles is important for creating trust among customers and employees. Nonetheless, many companies face challenges in effectively developing, implementing, and updating these guidelines. Through partnerships, the creation of these principles may be a lot simpler to do. To succeed, companies should ensure everyone understands and follows these principles, standardise procedures to use ethical AI in new projects and have a dedicated person or team responsible for ethical practices.

By making use of the above strategies, companies may be able to use AI's capabilities to drive growth, efficiency, and innovation across all areas of their operations. If the whole organisation embraces AI in its everyday tasks, it will be one step closer. Through preparation, collaboration, and responsible teams, companies can position themselves for growth led by AI technology.

And of course, the data joke of the week:

Why don’t AIs ever get lost?

Because they always follow their algorithms!

See you next week! ??