Driven by Data | The Newsletter, Edition 65

This past week has been incredibly eventful for us! We hosted the CDO Retail & CPG Roundtable, launched Edition 2 of our Driven by Data Magazine, and held our Q2 Driven by Data Event. Our team worked tirelessly to prepare for these exciting events, and we are thrilled with their success. Let’s take a closer look at the highlights below!

Driven by Data | The Podcast

Episode 32, of Season 4, of Driven By Data: The Podcast , is a little different. We hosted a webinar panel discussion a couple of months ago and it is too good not to share as a podcast. Kyle Winterbottom was joined by;

• Hannah Davies , Head of Data Culture & Excellence at Admiral Group Plc
• Josh Cunningham , Group Head of Data Culture at Lloyds Banking Group
• Cali Wood , Head of Data Culture and Capability at 安盛
• Sandra Oudshoff (who was the Global Analytics Engagement Lead at 喜力 at the time of recording)

This dynamic panel discussed how Data Culture teams are transforming organisations in 2024, which includes; why Data Culture is more than just training, the relationship between being 'data-driven' and failure, the importance of people and trust to improve competency and capability and much much more.

Give it a listen here:

Driven by Data Magazine - Edition 2

In case you haven't heard... Last week we launched the second edition of our Driven by Data Magazine. It has been such an incredible journey working with various contributors, authors and organisations. We are so proud of what we have achieved and we are delighted that we get to share this with our amazing community. The feedback has been tremendous!

This edition features:

??Featured Leader Interview with Michelle Gansle , CDAO at 麦当劳

??Article: 'Why data culture and literacy programmes are the first to go when the going gets tough' by Di Mayze

??Article: 'What happens to MLOps in the GenAI age?' by Andy McMahon , Director - Principal AI Engineer (and published author) at Barclays

??Article: 'The Power of Language' by Kate Sargent , CDO at Financial Times

??The '20 Rising Stars in D&A' Campaign sponsored by Data Literacy Academy featuring; Adi McCrea , Andy McMahon , Andrew Mason , António Miguel Lima , Cali Wood , Dominic Holden , Frances O'Rafferty , Indhira Mani , Jade Jones , John Fiore , Jonathan Osborne , Kate Jones , Kulani Likotsi , Luca Piccolo , Mallory Rogers, MBA , Nick Zervoudis , Peter Everill , Rushiv Singh , Sami Rahman , Sanica Menezes . Huge thank you once again to our judges: Katy Gooblar , Tolu Adebekun & Helen Blaikie

??Article: Monetising, Managing and Measuring Data as an Enterprise Asset by Douglas Laney

??Our Driven by Data Book Club Featured Author; Understanding Data Literacy by Jordan Morrow

??The books on our radar featuring; Sol Rashidi, MBA , Caroline Florence and Jonas Christensen

??Article: 'How Overhauling Data & Analytics Processes Helped Mind to Address a Mental Health Crisis in Partnership with Ortecha by Selena Wark and Sean Russell

??Article: 'The Blueprint to Becoming a D&A Employer of Choice by Kyle Winterbottom

Grab your FREE copy here:

Last week's Q2 London Roundtable

Our Q2 London Roundtable coincided with the launch of our DBD magazine, making last week's event the perfect occasion to launch edition 2 of our magazine.

It was so wonderful seeing so many of you from our community come out for our event, as well as seeing so many new faces. We discussed some great topics, celebrated all things DBD Magazine Edition 2 and had a few drinks together.

Thank you, everyone, for coming out to this great event, and keep your eyes peeled for more Driven by Data events , coming soon!

Yesterday: Kyle Winterbottom at Chief Data Officer Exchange in Munich

Kyle was on stage earlier this week at the CDO Europe Exchange in Munich, on the other side of the mic for a change. He sat down with Dr. Tim Wiegels and they discussed the role of the CDO in the current talent landscape.

Last week's CDO Retail & CPG Roundtable in partnership with JK Tech

We hosted a roundtable dinner for 15 CDO/Data Leaders from Retail and CPG organisations over a 3-course meal with our partners at JK Tech . We had such a great guestlist featuring brands like ASOS, Boots, Kingfisher, Britvic, Diageo, Reckitt, Travis Perkins, Halfords, Morrisons, Lidl, The Body Shop, Mars, Pret, John-Lewis and SSP. We discussed the role of Data & Analytics in Digital Transformation inside the Retail and CPG sectors.

Aligning D&A with Business Objectives?

This week's insight blog is brought to you by Sophie Muscat

At Orbition Group , we regularly talk to business leaders and data professionals to understand how they're using data and analytics (D&A) and what challenges they face. Through these conversations, we've noticed a common issue: D&A teams and top executives often see the value of data and analytics differently. This can cause problems for projects within companies. Both teams need to agree on what's important for data and analytics, so their efforts match the overall goals of the business. By doing this, organisations can make sure their data and analytics projects bring real value to the business.?

For example, imagine a D&A team is excited about reducing data processing time. They expect top executives to be impressed, but the response is underwhelming. Why? Because top executives care more about how data projects impact the company's profits or efficiency. This difference in focus can lead to frustration and inefficiency in D&A efforts.?

To bridge this gap, organisations need to make sure D&A goals align with broader business goals. They should use clear and measurable goals that show how D&A efforts contribute to important business outcomes, like making more money or improving customer satisfaction.?

Communication is also key. D&A teams and business leaders need to talk regularly to understand each other's priorities and make sure everyone is on the same page. This helps leaders see the value of data projects and makes it easier for D&A teams to focus on what really matters to the business.?

Another important step is to educate business leaders about data. By helping them understand how data can help the company, they'll be more likely to support and invest in D&A initiatives. This builds a culture where everyone sees the value of data and works together to use it effectively.?

In the end, closing the gap between D&A teams and business leaders requires teamwork and clear communication. By aligning goals, educating leaders, and focusing on what really matters to the business, organisations can make the most of their data and analytics efforts and drive data-backed results.?

And of course, the data joke of the week:

Why did the scarecrow become a data analyst?

Because he was outstanding in his field at identifying patterns!

See you next week! ??

Team Orbition