Driven by Data | The Newsletter, Edition 32

Driven by Data | The Newsletter, Edition 32

Today is Mental Health Awareness Day, so we wanted to begin the newsletter with a throwback to earlier in the year when Catherine King sat down with Natalia Kurasinski to chat about "new job anxiety" and some methods for dealing with it!

Driven by Data | The Podcast

In Episode 49 of Season 3, of?Driven By Data: The Podcast host Kyle Winterbottom was joined by?Dr. Christina Sandema-Sombe, Chief Data Steward at Nike!

Together they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes; how being better at writing has been a huge benefit throughout her career, the 6 things that she owns as Chief Data Steward and how to activate organisations to treat data as an asset.

Listen now!

Thanks for joining us!

We had an absolute blast at DTX 360 in London last week. Thanks to all those who joined our session and meet-up!

Catherine King, moderating a discussion about data and AI culture!

Coming up at Orbition Group!

Join us on October 19th for an exclusive LinkedIn Live event that delves into the dynamic world of data leadership in the Food and Beverage industry. We've gathered three distinguished senior data leaders who will share their invaluable insights into the sector's most pressing challenges and exciting opportunities.

Created and hosted by Natalia Kurasinski

SPEAKERS CONFIRMED:

??Deepal Kooner, Global Head of Partnerships & Data Strategy, Unilever

??Emily Seward, Head of Data (Vertical Farming), IGS Limited

??James K Turner, Global Data Delivery, Governance & Quality Director, Diageo

Register to join now!

Harnessing LLMs in the Retail Space

This week's Insight Blog is provided by Emily Cawley

Today I’m taking you on a journey through the beauty aisles to see Large Language Models (LLMs) have taken centre stage in their quest to provide an unforgettable shopping experience.

In recent years, the retail industry has witnessed a remarkable transformation, driven in large part by the adoption of cutting-edge technology. One of the most significant developments in this landscape is the emergence of LLMs. These powerful AI-driven systems are revolutionising the way retailers operate and engage with customers, offering a plethora of opportunities to enhance customer experiences, streamline operations, and drive growth.

LLMs enable retailers to create highly personalised customer experiences, something all consumers now crave. Through data analysis and natural language understanding, LLMs can recommend products, answer customer queries, and even provide tailored content and marketing messages. Following customers offline into the real world, and back online into the world of eCommerce. This level of personalisation has been shown to significantly improve customer engagement and satisfaction.

One form of LLM we are all very familiar with is powering chatbots and virtual assistants both of which have now become an invaluable tool for retailers. It’s something so engrained we don’t even notice it at the bottom of our website page anymore. They provide instant support for customers, resolving issues, handling queries and even processing orders. These AI-driven bots work around the clock ensuring consistent customer service and freeing up human resources for more complex tasks. They also have the ability to understand and create content in multiple different languages, facilitating global expansion for retailers.

Retailers can even leverage LLMs to optimise inventory management and demand forecasting. By analysing data from various sources, these models can predict trends, anticipate customer demand, and suggest inventory adjustments, reducing the likelihood of overstocking or understocking products.

Beyond the purely operational, they all provide a powerful tool for market research and trend analysis. Retailers can use these models to sift through vast amounts of data to identify emerging trends monitor competitor activities and make decisions. They can assist in adapting marketing materials, and product descriptions, cutting down the speed to market, and allowing for competitive efficiency.

LLMs are continuing to reshape the retail landscape by offering innovative solutions to enhance customer experiences, streamline operations, and drive growth. As technology continues to evolve, retailers who harness the power of LLMs effectively will find themselves at the forefront of retail competition.


That's everything for this week, so let's dive into our weekly data joke!

Why did the Chief Data Officer make a great gardener?

Because they knew how to cultivate data and make it "blossom" into valuable insights! ??????


Many Thanks,

Orbition Content Team


Graeme McDermott

Chief Data Officer at Tempcover

1 年

Don't most plants that blossom eventually die or just die back and go again? So CDO's need to be ready to go again and again and again!

OMG!!! Orbition Group My God!!! It's Tuesday and for all of us who can't stand the wait between issues of the Orbition Group Newsletter... this week... it is... Thirty-Twosday!!! First... overcome your anxieties at work and in life... and find Kalmness and Inner Peace with a dose of "Double K" Natalia Kurasinski and Catherine King. And then... Just Do Data Stewardship Like Nike's Dr. Christina Sandema-Sombe. Business Data Success isn't given... it's earned... and Dr. Christina shares her valuable insights for her advancing practice with Kyle. And then... there are reviews and previews... read all about what happened at DTX Europe and look ahead to slaying our hunger and thirst for Food and Beverage Data & Analytics with Natalia, again. And next!!! eMiLy cawLey... puts the LLM in Retail (Emily doesn't really spell her name like that and she is enlightening us about harnessing the power of AI and LLMs in Retail). And finally there is the joke that will have you rocking and rolling until until Orbition Group's Newsletter - Issue #33.

要查看或添加评论,请登录

社区洞察

其他会员也浏览了