Driven by Data, The Newsletter | Edition 10

Welcome to our weekly newsletter! Can you believe it? We've hit double digits and this week's newsletter marks our 10th edition & we now have a readership of over 1k.

It's been an incredible journey so far, exploring trending topics, sharing the latest news, and data & analytics insights.

So let's raise a virtual toast as we dive into another packed edition!

Driven by Data | The Podcast

In Episode 28 of Season 3, of?Driven By Data: The Podcast Kyle was joined by?Jim Sterne, Board Chair Emeritus of the?Digital Analytics Association?and Founder of?Rising Media?- Marketing Analytics Summit.

During this episode, they discuss the rise of Generative AI and how organisations can leverage for success. Within the discussion they chat about how every person can have their own AI agent acting on their behalf. How Generative AI has been 70 years in the making and why Generative AI will be as big as the birth of computers, the internet, and the smartphone! Listen to this episode now!

Driven by Data | The Research

We're excited to launch some new research we're conducting in-house here at Orbition Group and we want to hear from you.

We're seeing some really interesting developments in the world of data engineering, and we want to dive a little deeper.

We invite you to be part of this research. Complete our data engineering survey today!

Beauty by the Numbers, an interview series speaking with senior D&A leaders in the beauty, fashion & luxury industry

Join us on Thursday for Emily Cawley 's Beauty by the Numbers interview series. Emily sits down with four incredible thought leaders to understand what the biggest challenges & opportunities are in the data & analytics space.

Interview Guests Include:

Martin Miller , Former Global Director, 利维·斯特劳斯公司

Giulio Capodimonti , COO & Co-Founder, DeepGears

Matt Cornett , Former, VP of Data & Analytics, GOOD AMERICAN ,

Irina Mihai , Director Data, Decision Science & Marketing Analytics, 阿迪达斯

Register for free to watch now!

Hustle culture is over, can dedication to enhancing the lives of your Data team be the key to value realisation?

This week's talent insight is brought to you by Sarah Bostock !

It’s almost a romantic notion, your project is greenfield, and your business doesn’t really ‘get it’ yet - you’re going to pull together as a data team to realise value, working collaboratively to overcome challenges and influence those all-important stakeholders.

Your strategic and technical prowess as a team will overcome all the odds.?

This idea used to be appealing to people, data people are natural problem solvers, and human beings love to feel like they’ve earned their praise and their living. But as the data landscape matures, so do data practitioners’ expectations of how effective a data landscape they’re going to be walking into. ?

These past 3 years have been a rollercoaster for everyone, particularly within the data community - the market rebounded with such a fervor that organic movement from role to role became the rule rather than the exception, as data practitioners saw the favourable market as an opportunity to increase their remuneration or leave behind teams where they felt stagnant.

But now, with the settling of the market, comes a shift in the needs of its occupants – people know more than ever that health is wealth – where a focus on work/life balance and taking care of mental health is a focal point for many people. Additionally, as the data market has matured, so have the instances of good news stories of where data teams are successfully and consistently realising value for their businesses. Combined, they become powerful talent attraction and retention factors to be considered.

Having the ability to attract, and then retain the best talent in the market to execute your data strategy is the single most important factor in realising value for your business, and there’s no getting away from the fact that personal and work life are intrinsically linked, one has a fundamental impact on the other.

So where can you start on this journey, if the time taken to fill your roles is too high, or your attrition rate isn’t looking too healthy?

More to come from Sarah on Thursday!

That's everything for this week...

Weekly Data Joke!

Why did the data masking expert always wear a disguise?

Because they wanted to be incognito when it came to protecting sensitive information!

Thanks so much!

Orbition Group Content Team