Drive Service-Line Growth, Supercharge Bariatrics Marketing, The Simplicity of a Phone Call
Leveraging AI and Automation to Drive Service-Line Growth
From labor shortages to revenue shortfalls, despite the growing need for healthcare services, the supply and demand aren’t lined up for profitability. What can your hospitals do to deliver the services their patients need, with continuing staff limitations and – at least right now – a shortage of capital to invest in?
The benefits to embracing automation are compelling, as is the speed with which they can be deployed to solve current challenges like staffing.
Supercharging Bariatrics Marketing with Propensity Models
Virtua Health wanted to identify patients who might need bariatric surgery as an option while providing multiple educational tools and resources related to weight loss and healthy living in general. They began to work with Actium Health to unlock insights in their patient data and develop a prioritized target list based on their unique patient base. They didn’t ask for weight loss information, but rather predicted patient interest based on multiple variables in Virtua Health’s various datasets.?
Their highly accurate patient prioritization meant that many patients targeted were, in fact, immediately interested in services, leading the campaign to experience dramatic results. Over 8,500 appointments and $3+ million in new revenue can be attributed to this bariatric campaign.
What Healthcare Consumers Want, ft. Stephen Moegling
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is needed?
领英推荐
Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting.
The Key to Success in Value-Based Care? The Simplicity of a Phone Call.
In healthcare, nothing is quite as effective as a personal touchpoint. A phone call from a real human – to schedule your follow-up appointment, check in on your symptoms, remind you to test your blood sugar, or coordinate a referral to a physical therapist – makes a far greater impact than an impersonal text, email, or robocall. And in a world where health systems increasingly rely on reimbursements from value-based contracts, these phone calls can significantly affect the system's bottom lines.
But getting and staying in touch with your thousands of patients is no small task. Your staff has to track touchpoints and keep track of the patients that need to be called back. The data has to be manually spliced together and distributed to managers and call agents. The result is often a folder of messy and complicated spreadsheets – difficult to merge, subject to high levels of human error, and nearly impossible to use for regular reporting.
Your highest risk patients need your services, your reminders, your touchpoints. Activating them is the difference between bringing in millions in quality bonuses and losing money in reimbursement when you fail to meet – or measure – your performance goals.
Tracking American Sentiment: Managing Healthcare is Hard
We make it difficult for everyday Americans to meet their healthcare goals. They are forced to navigate insurance complexities and a fragmented experience to support a consumer’s individual health needs. This research reveals the gap between Americans’ desire to be proactive about their health and the difficulties of putting that into practice.