Drive Results, Not Just Clicks - Boost Your Google Ads with Strategic Bidding

Bidding strategy for location, devices, and ad schedules is crucial for Google Ads because it helps you to optimise campaigns to reach your target audience effectively and maximise return on investment (ROI). Here's why each aspect is important:

• Location Targeting: Different locations can have varying levels of competition, search volume, and conversion rates. By using location targeting, you can focus your budget on areas where your target audience is located or where they see the most potential for conversions. This helps in reducing wasted ad spend on irrelevant locations and ensures that the ads are shown to users who are more likely to convert.

• Device Targeting: With the rise of smartphones and other devices, users access the internet through various platforms such as desktops, mobile phones, and tablets. Each device may have different user behaviours and preferences. By adjusting bids based on device type, you can optimise your campaigns to deliver the best possible user experience and achieve higher conversion rates. For example, if a business's website is not mobile-friendly, it might choose to bid lower on mobile devices to avoid wasting budget on users who are unlikely to convert due to a poor user experience.

• Ad Schedule Targeting: Schedule your ads to appear at specific times of the day or days of the week when their target audience is most active or when they are more likely to convert. For instance, an e-commerce store might increase bids during peak shopping hours or days like weekends and holidays to capture more sales. Ad scheduling allows advertisers to allocate their budget more efficiently and avoid wasting money on times when their target audience is less active.

But let's talk results. We've seen firsthand the impact of strategic bidding. Take, for example, our industrial doors and gates client, where we reduced CPA (cost per acquisition) by 48% within the first year. How did we do it? By studying historical data and using this to adjust bids across audiences, devices, demographics, and target locations. It's not just about clicks; it's about driving tangible outcomes for your business.

Our PPC team is headed up by two ex-Googlers, our CMO Navid D.Beni and PPC Manager Tim Lingwood , with a collective 14 years of experience navigating all things pay per click advertising at 谷歌 . So rest assured, our experienced and knowledgeable team can help deliver results for your business.

If you’re interested in finding out more, why not arrange a free, no-obligation consultation to speak to the team directly?

0113 493 1771 | www.edirect.uk