Drive Profits In 2023 – 8 New Year’s reSOLUTIONs You Need to Grow and Succeed
Meridith Elliott Powell, CSP, CPAE
Business Motivational Speaker, Award-Winning Author, Business Strategist
As you might expect, 2023 promises to be another interesting year. Rising interest rates, global inflation, and supply chain issues raise the level of uncertainty, and complicate the challenges in growing a business and increasing sales.
Yet even with the rise in unpredictability and the increase in obstacles, there is every reason to believe that you can drive profits in 2023 to make it your best year on record.
But a new year with a new set of challenges calls for a new approach to grow and succeed.
What Can You Expect In 2023?
So what can you expect in 2023? Read on for the top list of challenges you’ll face in the coming year, and the innovative solutions you’ll need to turn every obstacle into opportunity, turn uncertainty into your greatest competitive advantage, and drive profits in 2023.?
And, don’t forget to join us?February 9th at Noon EST?for our?New Year’s ReSOLUTIONs special Masterclass?(click here?to register.) In this session, we’ll dive deep into how to implement each of these solutions, answer all of your questions and leave you with a powerful plan of action for 2023. Mark your calendar today!
Here are the Top Business Challenges For 2023
Want to continue to drive profits in 2023? You'll need to be aware of these top business predictions for the coming year and formulate a strategic plan to overcome these challenges.?
Inflation & Economic Downturn
Face it, no one knows exactly what 2023 will hold from an economic standpoint. But experts are telling us to brace for rising inflation and a global slowdown.
Supply Chain
According to?Supply Chain Management News, the supply chain challenge will continue to plague us well into 2023.?Global political unrest is the main factor business leaders cite (more than 58%) causing current supply chain issues. Other factors that are cited include a lack of raw materials (44%) and rising fuel and energy costs (40%).
Customer Expectations
Customers will continue to control the buying cycle well into 2023, and this will put pressure on everything from your ability to get to decision makers to your power to retain and stay out of the price war.
Speed of Artificial Intelligence
The speed of technology and the advancements in the customer experience will increase the need for companies to seamlessly integrate how their human capital and technology work together.
War for Talent
Between declining population growth, immigration issues and boomers leaving the workforce, finding talent and developing leaders is sure to be a concern keeping the C-Suite up at night.
Cyber Security
You only have to turn on the news to see that cyberattacks are on the rise. Protecting your data, your customers and your privacy will continue to be a high priority in 2023.
Managing Change
And last but not least, the pace of change is not slowing down. The ability to anticipate, prepare and get motivated by change will be the mark of a great leader for 2023.
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Top New Year’s reSOLUTIONS You’ll Want To Keep to Drive Revenue Growth in 2023
Embrace the Suck
Leaders don’t typically celebrate inflation and global economic uncertainty. But ignoring what’s coming, or choosing not to participate will not make it go away, so instead embrace it.
Accept that the marketplace is shifting. Put your time and energy into how to use the shifts in the marketplace to adjust your strategy and capitalize on the change.
Increase Activity
A challenging marketplace will slow down the decision-making process for customers, and make them more cautious about pricing and purchases. Fortunately, this does not mean you can’t have your best sales year ever, but it does mean you need to increase your activity.
Double the amount of sales calls and follow-up calls you made from last year. With more moving through the pipeline, you will be selling from a place of power versus need.
Solve the Right Problem
With a new year comes a new set of challenges and opportunities for your customers. Although you may be selling the same products and services you sold in 2022, the problems you are solving are different.
Growth happens in a challenging economy for those companies who understand the current problems their customers are facing, and position their products to solve their clients' most urgent needs.
Build Your Talent Pipeline
No longer is finding the right employees a reactive sport. You need to get out in front of it. Every strategy you use to attract prospects, retain customers and expand your sales relationships, are the same strategies you need to apply to finding the right talent going forward. Build a pipeline, nurture the relationship, and hold tight to the talent you attract.
Change the Sales Cycle
The supply chain issue will likely take years to solve. The need to integrate technology, simplify the process, and bring more of it back into company control is a complex challenge.
Until then, leaders need to face this problem head on by changing the sales cycle, prioritizing loyal customers and proactively managing customer expectations.
Redesign the Customer Experience
Shifting technology and an increase in customer demand will drive your need to rethink how you serve customers. Want to boost revenue in 2023? Your success will be determined by how you integrate customers’ desire for technology fueled self-service, with their need to have their complex problems solved.
A deeper understanding of the desired customer experience will dictate the best technology to invest in.
Prepare and Protect
At this point, a cyberattack is probably inevitable. Embrace the suck, right? So your best defense is to prepare and protect.
First, get an cyber audit – call in the experts to ensure your firewalls, your security measures, and privacy protections are state-of-the-art. Next, train your employees, invest in helping them understand what to look for, and what to suspect.
And lastly, elevate cybersecurity to a C-Suite level position. Make cybersecurity a top priority topic discussed in high level meetings and owned by the top leaders in your organization.
Turn Uncertainty To Competitive Advantage
Left unaddressed, uncertainty will produce one emotion in your company – FEAR. That one emotion will shut down innovation, decrease engagement, and reduce your bottom line results.
You need a plan, you need a strategy, and luckily we have one, based on 250 years of research and success, for thriving in uncertainty. Follow this QR Code to get the strategy for turning uncertainty to your competitive advantage.
Leadership, Performance, & Speech Coach | ICF Certification In Progress @ Brown University
1 年I look forward to connecting with your strategies more in 2023 since meeting you via Libby Gill. In fact, this article sheds more light on the Finding Talent challenge you wrote about. https://www.vox.com/the-goods/2023/1/12/23546379/job-interviewing-applying-exhausting-tests-employment
Sales kickoff speaker helping you turn prospects into profits.
1 年...and let us never forget there are opportunities out there...as you write, we'll just have to work harder.
Former RPN, Researcher, Sales, Marketing Consultant, Events, Global Network Marketer, Strategic Planner, Abuse Issues, Gender Equality, Business Development, Personal Relationship Development, Programming, Entrepreneur
1 年Excellent, Meredith! Always enjoy, and, love your insights!
5x entrepreneur. Best-selling leadership author. C-level coach. Conscious leadership & Culture expert. Board expert. Master facilitator. MA in OD & ISD. Transforming clients w/the Enneagram, EI, & XChange Facilitation.
1 年Really awesome Meridith! Miss you! Hope to see you in San Antonio! xo