Drive New Sales In Your Company (May 2024)
Sean O'Shaughnessey
I help company owners realize the maximum value of their company by improving their revenue generation capability. I help owners enhance their sales management, methodologies, processes, teams, and messaging.
Did your horse win? Mine didn’t. This last weekend was the running of the 150th Kentucky Derby! Imagine if your company and your reputation lasted 1.5 centuries!
The Kentucky Derby is the ultimate test of speed, endurance, and strategy, much like the world of B2B sales. Just as jockeys must navigate their horses through a crowded field, sales professionals must deftly maneuver through the competitive landscape, leveraging their relationships and knowledge to stay ahead of the pack. In both cases, success is determined not only by raw talent and potential but also by careful preparation, adaptability in the face of changing conditions, and the ability to seize opportunities when they arise.
I hope that you enjoy my latest newsletter and it inspires you and your sales team to championships.
Sean
Drive New Sales In Your Company
May 2024
Building High-Performing Sales Teams: Accountability, Strategy, and Success
Navigating the complexities of team performance is paramount to achieving sustained success in business-to-business sales. Identifying underperformance and creating an environment where constructive feedback and growth are nurtured is essential. Transparent communication, setting realistic expectations, and regular discussions ensure that salespeople know where they stand and what is expected of them. Coaching is crucial in addressing skill gaps and instilling the right behaviors that drive success.
Sales managers must actively participate in joint sales calls, understand their team's challenges, and provide the necessary support and resources. Fostering a culture of peer accountability, celebrating small wins, and recognizing successes contribute significantly to a healthy sales environment. By implementing actionable items such as evaluating communication and expectations, establishing a peer accountability system, and developing targeted coaching plans, sales teams can unlock their full potential and achieve outstanding results.?
Click through to learn more about navigating underperformance and fostering a thriving sales team.
Taking the Sales Agility Assessment is a great starting point for improving your current sales process. Use the unique report to help you implement new procedures to accelerate growth, revenue, and new sales.
Are You Coming To Beers & Biz?
Beers & Biz is an excellent opportunity to connect with other business leaders in the Cincinnati area and join some relevant conversations about today's business challenges. It is probably the best networking event in Greater Cincinnati.
If you want to meet other B2B professionals and understand how to solve targeted business problems, this is the event to put on your calendars and attend.
There is no cost to the B2B professional networking group featuring topical roundtable discussion groups, open networking, and a featured charity. The group meets on the 4th Thursday of the month. We typically talk about business, have a drink (water, soft drinks, beer, and bourbon, too), and learn from each other. We stress networking with business-to-business professionals trying to expand revenue and offer great products and services to businesses.
Our next event is at Warped Wing at? 5650 Tylersville Rd., Mason, OH 45040?
Please register at https://www.eventcreate.com/e/beers-biz-may-2024 to reserve your spot and learn about the locations of future meetings.
The Key to Extraordinary Sales: Developing a Compelling Unique Selling Proposition
In the competitive landscape of B2B sales, having a clear and compelling unique selling proposition (USP) is not just important—it's a necessity. A well-articulated USP answers the crucial question: why should customers choose you over others? It goes beyond superficial statements and deepens into what truly sets your business apart. Consistently communicating this differentiation across your sales and leadership teams is key to attracting customers and top sales talent.
Uncovering your USP requires introspection, customer engagement, and sometimes difficult conversations. But the rewards are substantial. By conducting a USP workshop, revising sales materials, and engaging in customer conversations, you can refine your USP and ensure it resonates with your target audience. This strategic imperative paves the way for sustained growth and success in B2B sales.?
Click through to learn more about the power of a unique selling proposition and how to make it work for your business.?
领英推荐
Two Tall Guys Talking Sales Podcast
Two Tall Guys Talking Sales comes out every week on Tuesday at 4:30P ET. Please subscribe on your favorite podcast player.
Two Tall Guys Talking Sales Podcast – Transforming Opportunities: Chris Cocca’s Insights on Perfecting the Discovery Meeting – E85
Don’t miss this compelling episode where Kevin, Sean, and Chris dissect the art of the discovery meeting—a stage where many promising deals are lost. Discover actionable strategies to refine your approach, ask the right questions, and ultimately secure a successful outcome. Whether you’re a rookie in sales or a seasoned veteran, this discussion will equip you with the insights to transform your discovery process and better align with client needs. Tune in now to ensure your next discovery meeting paves the way to a closed deal, not a missed opportunity!
Remember to download this episode of Two Tall Guys Talking Sales to hear the full conversation and improve your sales strategies today!
Listen to this episode here: https://newsales.expert/2024/04/two-tall-guys-talking-sales-podcast-transforming-opportunities-chris-coccas-insights-on-perfecting-the-discovery-meeting-e85/
Two Tall Guys Talking Sales Podcast – From Missed Quotas to Major Wins: Turning Sales Pitfalls into Triumphs – E84
Whether you’re a seasoned sales professional or just starting out, this episode of “Two Tall Guys Talking Sales” is a treasure trove of knowledge. Kevin and Sean tackle the realities of sales management, from the undeniable benefits of using CRM systems to ensuring punctuality in project deadlines. They share personal anecdotes and real-world examples that highlight common mistakes and pitfalls and offer actionable solutions to enhance your sales strategy. Tune in to learn how to leverage technology to boost your sales performance and build stronger, lasting customer relationships.?
Don’t miss out on transforming your sales approach—listen to this episode today!
Listen to this episode here: https://newsales.expert/2024/04/two-tall-guys-talking-sales-podcast-from-missed-quotas-to-major-wins-turning-sales-pitfalls-into-triumphs-e84/
Driving New Sales: Transforming Small Businesses into Sales Powerhouses
Crafting a Sales Process Flowchart: Visualize the stages in your sales process for consistency – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 9
This episode will arm you with the knowledge to construct a Sales Process Flowchart that is the backbone of a successful sales strategy. Implementing the discussed actionable strategies will refine your sales process, making it a powerful engine for business growth.?
Listen to this episode here: https://newsales.expert/2024/02/crafting-a-sales-process-flowchart-visualize-the-stages-in-your-sales-process-for-consistency-driving-new-sales-transforming-small-businesses-into-sales-powerhouses-episode/
Segmenting Target Market: Categorize potential clients to tailor strategies effectively – Driving New Sales: Transforming Small Businesses into Sales Powerhouses
This episode provides valuable insights into market segmentation, demonstrating its critical role in a successful sales strategy. Implement these actionable steps and witness a transformative impact on your business.
Listen to this episode here: https://newsales.expert/2023/12/segmenting-target-market-categorize-potential-clients-to-tailor-strategies-effectively-driving-new-sales-transforming-small-businesses-into-sales-powerhouses-episode-7/
Sean O'Shaughnessey
New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them setup systems and best practices to bring products to market more effectively and develop new sales.
If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.
My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:
?- Create a Sales Plan
?- Find Your Best Customers
?- Grow Your Sales
My book: Eliminate Your Competition
Most salespeople lose the deal before they ever get started! It isn’t uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople must beat the preferred competitor by a significant margin just to be considered equivalent. Don’t you wish you could be the preferred vendor for all your opportunities?
Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in decision-making that they are virtually guaranteed to lose the order. To make matters worse; when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory.
You may purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at the most popular retailers, such as Apple, Amazon, and Barnes & Noble . The paperback version is also widely available at retailers like Amazon , Barnes & Noble , and Books A Million .