Dripped Digest #3

Finally someone starts paying us for wasting time at traffic lights and teaches us how to write prompts.

Straight to the best news (in my humble opinion) from the world of marketing and AI this week:

• Google is developing Project Jarvis, which will take over our search. Mundane (?) tasks such as researching, buying a product or booking flights - all on our behalf. ?? Jarvis automates tasks by taking screenshots of web pages, interpreting their content and then clicking or typing commands. In its current state, the system reportedly only takes a few seconds between each action. But as we all know, Google is not the only competitor

• Google, in light of its latest updates and developments, has decided to teach people how to write prompts. DeepMind has developed an online program that provides practical methods for creating accurate prompts, allowing people to unlock the full potential of AI for both personal and professional use. https://www.coursera.org/google-learn/prompting-essentials

• The Swedish running brand Craft Sportswear supports urban athletes… who are annoyed by traffic light stops during their runs. In collaboration with the agency Forsman & Bodenfors, the company has turned the time runners spend at traffic lights into discounts in its #sport pop-up store in time for New York City Marathon week. https://nycstoplight.craftsportswear.com

• Gamers rise up to Nintendo Music. (Something to do while working at last) Nintendo has unveiled a streaming service which includes a large collection of soundtracks from their games, which will be gradually updated. There is a recommendation system, playlists and 60-minute versions of tracks to listen to.