Dripped Digest #13: Sprint Edition

If you feel like you’re not going to make it (to post something), you’re wrong.

You always have time for socials. ??

Today is the quickest edition yet as I’m overloaded with work.

Also, I won’t be posting any digests for two weeks. I’ll explain later.

? Accompanied by an espresso. I didn’t even ask what was brewed.

What’s on the agenda:

Hootsuite ’s Social Trends 2024 Report.

Won’t sing its praises. Just read the latest edition:

Today it's all about the Platform Trend:

The Platform Trend

Be where your audience is, they said. ??

That’s a tall order.

The average user logs into about seven platforms each month.

Maintaining a presence on just one social network is hard enough, let alone many. ??

And maintaining is the baseline. Doing it well is a whole other story.

This is such a challenge for organizations, it’s even emerged as the top ROI concern for social media.

??Even trumping issues that have to do with measuring success (some of social’s most talked-about struggles).

Is there like a platform that’s certainly best? No.

The platforms that drive the most ROI confidence aren’t necessarily the most widely used, and vice versa.

Take WhatsApp, for example. Only 14% of organizations are present, but 2/3 of them feel strongly about ROI on WhatsApp.

Not that popular, but if used, used wisely. ??

The majority of brands are on Twitter/X, but only 30% think it drives value. Which is BTW a 23% decrease from last year.

So we have some speculations about Twitter/X.

? But why are brands leaving Pinterest (down 11%) and WhatsApp (down an eye-popping 18%)?

No one knows.

What we do know: organizations are leaving the platforms and strategies that aren’t meeting their definition of ROI.

They’re finally prioritizing their own platform-by-platform ROI scores and making business decisions accordingly. ??

Recommendations

1 Run a social media audit for platform intel.

We all know how and why to collect data.

2 Put your platforms in an ROI showdown.

We need to compare and choose ones that are most workable.

3 Master the art of (proper) cross-posting.

? Align your content with the norms, best practices, and formats of each platform.

All your posts can be based on the same idea, promote the same campaign, or have a similar look and feel.

But to boost your chances of strong engagement, each platform should dictate your goals, formats, visual and copy specs, and the way you speak to and interact with your audience.