The DRIP Weekly: Using Account Engagement (Pardot) For Sales Enablement

Hey marketers,

December already! Who can believe that the final month of the year has arrived, which will be the Q4 crunch time for many of us.

So take your foot off the gas pedal for a few minutes, sit back with your hot beverage of choice, and peruse the selection of content we’ve got for you this week.?

Stay warm (or cool!)?

The DRIP is here to help you keep up to date with all the changes in the Salesforce Marketing space, so be sure to sign up for our emails!

Something New

What has recently got the marketing community talking?

It can be hard to know where to start when it comes to sales enablement. Three key areas to nail down are content creation (+ sales alignment), the handoff from marketing to sales, and training/education. These tops tips leveraging Account Engagement (Pardot) will ensure improved time to value for you and your team.

We all know that Salesforce is full of 'quirky' settings, and the Marketing User checkbox is one of them. This feature gives a user access to campaigns without using profiles or permission sets. If you've ever had a user come to you and say “I can’t create campaigns”, this guide is for you!

With Account Engagement moving ever closer to Salesforce, have you ever wondered about the various ways Account Engagement (Pardot) can appear 'in' Salesforce? But this can mean many different things – from data syncing to Salesforce fields to the ability to manage ‘marketing assets’ from Salesforce, here are all the ways.

You may be familiar with our enthusiastic team of Expert Authors – especially the marketing specific ones. Here’s your chance to get to know them a little better. We introduce you to all of them, including our new Marketing Cloud Advisory Board.

?Something Old

?What we found while digging through The DRIP's archives.

Salesforce Marketing Cloud implementations often need a consultant – the key player in the project delivery team. However, a Marketing Cloud implementation isn’t a ‘hands-off’ experience for your organization. There are responsibilities on both sides of the project that need to be fulfilled, here's how to prepare.

There are multiple ways to import Importing leads (or contacts) into Salesforce campaigns, including multiple places to access the tools, and more than one type of record you need to create. If data import continues to confuse you, these tips will set you up for a smoother import process.

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

There has been a lot of hype surrounding Data Cloud – but why? How could this new ‘cloud’ impact you? Chris Taylor from Nebula Consulting explains why you should care about Data Cloud.

Something Blue

Events you may be interested in from Salesforce and the community.?

Whether you're a seasoned marketer or just getting started, this Marketing Cloud Crash Course, hosted by Branden Bellanca is designed to fast-track your understanding. It will explore the essentials of Marketing Cloud, helping you supercharge your skills. Register now!

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