??The DRIP Weekly

Hey Marketers,?

New year, new cert! A new foundational certification for Salesforce Marketers has arrived. While aimed at those with less than six months experience with Marketing Cloud Engagement, this could also be useful for those looking to delve into Account Engagement too.

But how does this alter the marketing certification path? While not a requirement, the new cert is a good place to start for any newbies – or for those wanting to brush up on their skills.??

And with every launch, there is a renewed sense of learning in the ecosystem. To help you progress, we’re also sharing use cases for Marketing Cloud Intelligence and a potential alternative to automation rules…

It’s been a week of thinking deeper about predictions for this year. There are sessions to watch, and plenty more follow-up content to come next week.

What has recently got the marketing community talking??

The new Marketing Associate certification is a foundational certification for Marketing Cloud Engagement (i.e. Email Studio, Journey Builder). The certification will test your broader understanding of marketing concepts including data management, content formats, and how a marketing strategy applies to Marketing Cloud. Check out everything we know so far...??

With so many digital marketing platforms needing to be managed, when it comes to reporting on the performance of your campaigns, marketers often find themselves facing the challenge of siloed data. This is where Salesforce Marketing Cloud Intelligence comes in, unifying marketing channel data into one place. This tool could be vital in capturing your data efficiently.? ??

While both are marketing tools, Account Engagement (Pardot) and Marketing Cloud are vastly different products that each required specialised skill-sets and have distinct certification paths to follow. In this infographic, you will find each pathway side-by-side, highlighting any pre-requisites, with the recommended experience in months/years.

When it comes to automating actions in Account Engagement (Pardot), the typical ‘weapon’ of choice would be Automation Rules. However, leveraging Engagement Studio’s automation capabilities can be incredibly beneficial for any business looking to create more complex automations in a visual interface.

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?What we found while digging through The DRIP's archives.

Have you stopped to think about how many of the skills you learnt at school you actually use on a day to day basis? You may have taken classes you may think are unrelated, but there are some which you will use in your role as a marketer every day – whether you realize it or not.

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What we’ve been loving from the Salesforce marketing community.?

Are you looking to learn SQL? SQL is used in Salesforce Marketing Cloud whenever powerful segmentation is needed (mainly using Automation Studio). Mateusz shares his SFMC SQL Basics.

Events you may be interested in from Salesforce and the community.

Did you manage to catch one of the Marketing Champions Predictions for 2024? No worries if not, the sessions are available on the SF Ben YouTube Channel (Session 1 and Session 2). And stay tuned for next week, with follow up content coming from these sessions…

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