??The DRIP Weekly: How Does Salesforce Data Cloud Compare to Other CDPs?

Hey Marketers,?

In the Salesforce space, you have to always be looking forward. Things can change so quickly – even ‘out of the blue’.

Take new AI features for B2B Commerce as an example. Data Cloud came onto the scene in 2021 (perhaps a fact you didn’t know?). Today, we’re taking a look into how Salesforce’s CDP offering compares to the others in the market.?

We’re here to help you look into the future, from acquisitions to hyperforce, here’s everything you need to know this week.

Something New

What has recently got the marketing community talking?

Salesforce could be considered a latecomer to 'the party' when it comes to CDPs in general. When Data Cloud arrived on the scene, the market was saturated with established players. Now, with several developments in its technology (and name), Data Cloud has solidified itself in the market. Drawing on the experience from someone who has worked with Salesforce's CDP offerings from its infancy, what do they consider the advantages that Salesforce's Data Cloud has in this heated market?

There is speculation that HubSpot could get acquired by Alphabet (Google's parent company) for north of $33B. While HubSpot is best known for their marketing automation suite, they also offer a range of other products and services – and if the deal goes through, it would position Salesforce as competitors with one of the largest tech companies in the world. Will Google go from past partner to current competitor?

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Something Old

?What we found while digging through The DRIP's archives.

?When working with Salesforce Marketing Cloud, you quickly learn that in order to use all the personalization and segmentation capabilities that marketers love so much, you need to learn a thing or two about coding. AMPscript is essential to these advanced techniques, but it can be tricky to get to grips with. Here are all the things you need to know when starting on your coding journey.

?There's always speculation about the future of Marketing Cloud and Account Engagement (Pardot) in the Salesforce ecosystem. And with the recent release of Marketing Cloud Growth Edition, it feels as though some predictions are coming true. What else could be on the horizon?

?A MarTech Solution Architect bridges the gap between the marketing strategies that an organization wants to make happen, and making the multiple technologies 'sing' in harmony. But what does the role actually entail? This video interview demystifies why MarTech Architects are valuable, explores what current trends are shaping this role, and reflects on the path that could help you to transition into this career.

Something Borrowed

What the marketing community is talking about.

Marketing Cloud Engagement on Hyperforce is on the roadmap for the US and Europe in 2026 – but what actually is it? This evolution requires an understanding of the current capabilities and the next-gen infrastructure, Mounir explains what you need to know.?

Something Blue

What is going on within the Salesforce marketing world.?

Want to know the biggest data and AI challenges facing marketing ops leaders today? By interviewing industry experts, DESelect have uncovered the insights, and they shared them in an exclusive webinar this week. Catch the recording here.

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