The DRIP Weekly: How to Connect Your Salesforce Marketing Tools
Connections is not just our favorite event in the Salesforce calendar, it’s something marketers make between systems – and people – all the time. While essential to business processes, with such sprawling tech stacks, how can you know what connections will help or hinder your work?
Some that could be interesting to explore for your business may be Account Engagement and WordPress, or potentially Data Cloud and Snowflake. Or maybe rather than connecting platforms, you need a custom integration?
We’ll be delving into all of this and more – so sit back, relax, and why not ‘connect’ with us by sharing your thoughts in the comments.
Today's features:
What has recently got the marketing community talking?
With the news that Marketing Cloud Growth has become available for some Account Engagement (Pardot) customers, you may be wondering how you can prepare for this ‘hot’ new offering for marketers. Here are four ways that you can start the ball rolling on your migration to Marketing Cloud Growth to get ahead for your organization.
Installing the Account Engagement plugin on your WordPress website allows you to harness the power of marketing automation on your website without the use of code. Imagine having personalization and automation capabilities on your website – this can all happen with the plugin, enhancing the end-user experience further.
Ever heard of a data lake? They are dynamic repositories containing a wide range of data types, and those marketers with admin skills are strategically placed to have a deep understanding of these. Watch this video to learn more.
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What we found while digging through The DRIP's archives.
Both native connectors and custom integrations can help you get the most out of your marketing tech stack. But every organization is different, so how can you know which is the best for your system? This article gives you four options, as well as considerations, so you can take advantage of all the data you have collected.
When it comes to automating actions in Account Engagement (Pardot), the typical ‘weapon’ of choice would be Automation Rules. However, leveraging Engagement Studio’s automation capabilities can be incredibly beneficial for any business looking to create more complex automations in a visual interface.
The data share functionality in Data Cloud aims to provide bi-directional access between Data Cloud and numerous modern data lake solutions – including Snowflake. By using this, you will end up with a Salesforce-managed, frictionless process that creates a holistic view of customer data. Here's how it works and how to set it up to get live data access.
What is the marketing community talking about?
In Jen’s words: “Salesforce certification exams can be a beast”, and one of the newest – and most difficult – beasts to tackle is the Data Cloud cert. But with her 1-2-3 study method, you may just arm yourself with the skills you need to come out victorious.
What is going on within the Salesforce marketing world?
Is your current commerce platform working for you? Join us for a masterclass on Salesforce eCommerce, helping you understand how connected systems drive efficiencies across the whole business – including sales, marketing, and customer service. Register now!
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?? Lead Architect @ Capgemini | Author, Speaker, Strategist, Salesforce Marketing Champion
7 个月Yay! The webinar is going to be ?? Can’t wait!